These case studies (along with a bunch of career openings, new hires, and fantastic upcoming events) were featured in today’s edition of SocialMedia.org’s Big List. You can sign yourself up using our handy form on the right.
American Express OPEN Forum’s Jason Rudman shared a bunch of insights behind the community in a recent interview. >> eMarketer
SmartBrief’s Emily Molitor has a great Q&A with Vanguard’s Amy Dobra on how they’re entering social media. >> SmartBlog on Social Media
Ed Nicholson of Tyson Foods took a mini-tour last week making WeCanEndThis donations to food banks in Connecticut and he’s already blogged a few interviews from the trip. >> Tyson’s Hunger Relief Blog
General Electric’s Judy Hu announced the company is crowdsourcing their next social media campaign. >> TechCrunch
In prep for the launch of their World Cup ad, Nike gave their Facebook fans the first look in hopes of building buzz. The result: More than 8 million views in less than 5 days. >> New York Times
Kodak has a publicly available ”Social Media Tips” booklet that shares their thoughts and first-hand experiences using social media for business. >> Kodak
In their first promotion via Foursquare, Starbucks is offering location mayors $1 off their Frappuccinos. >> The Consumerist
Royal Caribbean’s CEO Adam Goldstein has a frequently-updated blog and recently offered a quick update on what they’re doing in social media. >> Why Not?
Best Buy recently launched Mi11 — their community for music lovers and musicians. Members review products, share advice, and talk about the music they love. >> Mi11
Dairy Queen’s Michael Keller recently sat down with QSR Magazine to talk about where social media is going. >> QSR Magazine
Submit your amazing case studies: editor [at] gaspedal [dot] com
–
Disclosure: Tyson Foods, American Express, and GE are Social Media Business Council members (and awesome ones at that!), but even if they weren’t, we’d write about them anyway.
Procter & Gamble: Swan dive… into Old Spice’s remarkable social media campaign
Alberto Culver: Managing promotions on Facebook
UnitedHealth Group: Success in social recruiting
BlogWell: How big brands use social media