Archive of tag "FedEx"

FedEx allows readers to rate blog posts

March 16, 2009

Corporate Social Media Case Study: FedEx

FedEx’s Citizenship Blog invites readers to review each post using a star system and displays the number of views each post has received.

The star system allows readers to pick anywhere from one star (“poor”) to five stars (“awesome”). This, combined with the displayed number of post views, makes it easy to see which posts have gotten a lot of attention and which posts visitors have enjoyed the most.

FedEx also categorizes popular posts in a sidebar widget, organized by the content with the most views and allows people to subscribe to this feed — making it easy for fans to be alerted any time new content is becoming popular.

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FedEx uses blog to announce 2009 Super Bowl pullout

January 20, 2009

Corporate Social Media Case Study: FedEx

One of the key uses for a corporate blog is as a PR tool for getting out a message faster than a traditional press release.  When your company is one of the biggest spenders in Super Bowl advertising, it’s newsworthy when you pull out of the event.  Rather than issuing a press release for the announcement, FedEx’s Director of Advertising, Steve Pacheco wrote a post on the company’s Citizenship blog.  “As a responsible employer of more than 290,000 employees and contractors worldwide, there is a time to justify such an ad spend and a time to step back.”

Learn More:
FedEx, for the first time in 12 years, will not advertise in the 2009 Super Bowl

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