Corporate Social Media Case Study: Humana
Thanks to Bill Ives of the FASTForward blog, we learn how Humana used Twitter to share their social media policy-shaping meeting. By posting the highlights on Twitter, they created a digital archive of the meeting minutes in a forum where anyone in or outside the company could read and comment.
Here’s Humana’s thoughts behind the concept:
The idea behind the Humana Social Media Chamber of Commerce is that no one organization will own “Social Media” for all of Humana. We are a large organization made up of individual departments with separate customers/demographics, individual social media needs, and budgets. We want to use the Chamber of Commerce and Electronic Commons areas that we are creating as an extension of the Web 2.0 world that we all live in today on the internet. The need to share and exchange best practices will replace the need to control.
Learn More: Humana Social Media Chamber of Commerce
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