BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice and answer your questions.
To hear case studies from Nokia, GE, Johnson & Johnson, Tyson Foods, Robert Wood Johnson Foundation, Coca-Cola, Microsoft, and Turner Broadcasting System at BlogWell New York, click here to register and learn more.
Special thanks to our lead sponsor, nGenera, for help making BlogWell possible.
Here’s the video, slides, and audio of Susan Wassel’s BlogWell Chicago case study presentation, “Social Media on a Shoestring: How Sharpie Engages and Grows Community in a Tight Economy,” in which Susan describes how tight budgets shouldn’t deter you from getting in the social media game.
Rather, Susan makes the case for why social media can be more important — and cost effective — than ever given cuts in traditional media spends. Learn how Sharpie ramped up its social media game plan on a shoestring budget, using passion and the power of social media as currency to meet brand objectives.
Video:
Slides:
1. It’s all about big business
BlogWell is the only conference devoted to learning how big businesses successfully participate in social media. You’ll learn directly from the executives at the largest corporations in the world who are engaging in this right now.
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2. 8 amazing case studies
Hear case studies from the biggest brands in social media, including:
- General Electric
- Coca-Cola
- Microsoft
- Tyson Foods
- Nokia
- Johnson & Johnson
- Robert Wood Johnson Foundation
- Turner Broadcasting System
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3. Actionable, how-to advice
You’ll get tons of tips and strategies for great social media on topics such as:
- Creating great content
- Engaging fans
- Deploying internal social media tools
- BtoB blogging
- Working with an agency
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4. Overcome the 4 obstacles to great social media
Discover how to:
- Obtain buy-in from management
- Coordinate efforts between departments
- Manage legal and HR issues
- Work with government and industry regulations
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5. Learn to participate
We’ll teach you how to participate responsibly and ethically, about disclosure and privacy issues, and how to approach detractors and deal with negative word of mouth.
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6. Learn it all in four hours
In one awesome afternoon you’ll fill your notepad with new concepts and solutions to old problems in social media – all in time to get home for dinner.
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Corporate Social Media Case Study: GE
Putting a twist on the growing Facebook phenomenon, “25 Random Things About Me,” GE published their own version of a random list about themselves on their GE Reports blog.
Here’s an excerpt from their post describing the concept and a few of their random facts:
“In a nutshell, it involves writing 25 unconnected facts about yourself and then proudly sharing (or over-sharing) the post with the world via a chain-letter note to all of your web friends. Are we late to the party? Maybe, but it’s such a good idea, we just couldn’t resist.
- We’re really into wind: We’re the #1 manufacturer of wind turbines in the United States with more than 10,000 wind turbines installed globally.
- In 2008, GE filed over 2,500 patents worldwide.
- Every day, GE Evolution locomotives save so much fuel it’s like taking 43,000 cars off U.S. roads.
- Aircraft engines from GE and its partners carry 3.5 million commercial passengers every day.
- Hulu, the web video joint venture of NBC Universal and Fox, is part of an evil plot by invading aliens to make you watch more TV. Really.”
Click here to read the full post.
Disclosure: GE is a Blog Council member (and an awesome one at that!), but even if they weren’t, we’d write about them anyway.
Come to BlogWell: How big brands use social media on June 23 in San Francisco to hear Dell, Wells Fargo, Kaiser Permanente, SAP, Pepsi, Cisco, and Intuit share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.
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