Archive of tag "guidelines"

Thomson Reuters adds social media policy to their journalism handbook

March 24, 2010

Last week Thomson Reuters published their social media guidelines, outlining basic principles and recommendations for their journalists engaged in social media. The policies are an addition to the Reporting from the Internet section of their existing Handbook of Journalism.

In a post announcing the guidelines, Thomson Reuters’ Global Editor, Ethics, Innovation and News Standards, Dean Wright, explained they embraced some basic principles when crafting them, including: the encouragement of use of social media, accuracy and freedom from bias, and trust in their journalists to apply common sense in social media.

Learn more: Thomson Reuters

Disclosure: Thomson Reuters is a Social Media Business Council member (and an awesome one at that!), but even if they weren’t, we’d write about them anyway.

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Intel posts social media guidelines

December 11, 2008

Intel recently posted its social media guidelines.  The rules are very comprehensive and are written for employees and contractors “creating or contributing to blogs, wikis, social networks, virtual worlds, or any other kind of social media both on and off Intel.com.”

In straightforward language, the page highlights do’s and don’ts and outlines the company’s general attitude and philosophy toward social media.  Nowhere is this more explicitly expressed than in the opening “When You Engage” section:

“The choice to participate in social media is yours. If you do, please follow these guiding principles:

  • Provide unique, individual perspectives on what’s going on at Intel and in the world.
  • Post meaningful, respectful comments – in other words, no spam and no remarks that are off-topic or offensive.
  • Reply to comments quickly, when a response is appropriate.
  • Respect proprietary information and confidentiality.
  • When disagreeing with others’ opinions, keep it cool.
  • Know and follow the Intel Code of Conduct and the Intel Privacy Policy“

Congratulations to the Intel social media team on reaching this milestone.

Learn more:
Intel Social Media Guidelines

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About SMBC

The Social Media Business Council, formerly the Blog Council, is a brands-only community focused on helping large organizations build successful social media programs.

SMBC members gain instant access and advice from the heads of social media at the world's biggest brands, including Dell, Walmart, Coca-Cola, Wells Fargo, GE, and Procter & Gamble. Members collaborate and share best practices in a friendly, productive, and private environment.

The Social Media Business Council is a GasPedal project. We teach word of mouth marketing and social media to companies of all sizes.

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