Archive of tag "Mayo Clinic"

Mayo Clinic shares patients' stories on its blog

January 13, 2010

Corporate Social Media Case Study: Mayo Clinic

Through their Sharing Mayo Clinic blog, the Minnesota-based health care provider offers a regular dose of inspirational stories and videos from current and former Mayo Clinic patients — as well as behind-the-scenes stories from Mayo’s medical team. The blog is designed to provide a virtual place for the Mayo community to connect, and also supplements Mayo’s patient newsletter of the same name.

Most of the stories are written in a first-person style and include pictures of the patient, with many posts drawing several comments. Among the more notable stories shared on the blog is that of an elderly couple playing the piano in Mayo’s atrium. The post included a video of the impromptu performance and, with the help of mass media attention, has drawn more than 5 million YouTube views.

Learn More: Sharing Mayo Clinic

See the Video: YouTube

Disclosure: Mayo Clinic is a Social Media Business Council member (and an awesome one at that!), but even if they weren’t, we’d write about them anyway.

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Mayo Clinic mixes social and mass media to share an athlete's career-saving story

November 25, 2009

Corporate Social Media Case Study: Mayo Clinic

Through a healthy mix of blogs, Twitter, and traditional media, Mayo Clinic used a bunch of tools to share the story of how Philadelphia Phillies outfieler Jayson Werth had his career saved by one of Mayo Clinic’s orthopedic surgeons.

Through a few initial blog posts and video interviews with Jayson, Mayo Clinic’s Syndication and Social Media Manager, Lee Aase, built a story that caught the eye of USA Today editors. Not only did the mainstream publication run Jayson’s story, but they also worked with Lee to share content from a Twitter chat Mayo Clinic hosted for everyone to learn more about wrist injuries similar to Jayson’s.

Learn More.

Disclosure: Mayo Clinic is a Social Media Business Council member (and an awesome one at that!), but even if they weren’t, we’d write about them anyway.

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Social media case study from Lee Aase of Mayo Clinic

October 14, 2009

BlogWell - How Big Brands Use Social MediaCome to BlogWell: How Big Brands Use Social Media on November 10 in Atlanta to hear Coca-Cola, UPS, SunGard, Orange Business Services, ConAgra Foods, Turner Broadcast System, Newell Rubbermaid, and The Home Depot share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.

You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.

Register and learn more about BlogWell here.

In his BlogWell Minneapolis case study presentation, “Mayo Clinic Social Media Update: Growth and New Applications,” Mayo’s Manager of Social and Syndicated Media, Lee Aase, explains how on a tiny budget, they’ve seen a lot of success using multiple tools to share stories and to amplify they’re existing word of mouth.

Lee’s presentation dives into how they got their start in Twitter and some changes they made to dramatically increase their follower count, details of their new project to make what was formerly a local-only radio program hosted by a Mayo Clinic MD nationally available via podcasts, and the story of a video Lee posted on the Sharing Mayo Clinic blog that now has more than 4.3 million views.

(Special thanks to our lead sponsor, Globalpark, for help making BlogWell Minneapolis possible.)

BlogWell Minneapolis Social Media Case Study: Mayo Clinic, presented by Lee Aase
View more documents from GasPedal.

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Upcoming SMBC events

October 2, 2009

10/7 NFL: Social media policies in the spotlight (Member-only call) Click here

10/8 Mayo Clinic: Growth and new applications in social media (Public call) Click here

10/16 CME Group: Making the most of LinkedIn (Member-only call) Click here

10/22 Paul Dunay: Facebook Marketing for Dummies (Member-only call) Click here

11/10 BlogWell Atlanta: The Home Depot, UPS, Sungard, Orange Business Services, ConAgra, Turner Broadcast System, Newell Rubbermaid, and Coke share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal. (Public event) Click here

11/17 AccuQuote: Social media for the analytic marketer (Public call) Click here

12/16 Word of Mouth Supergenius: Learn to be a fantastic word of mouth marketer with 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’ll learn practical, hands-on techniques to get started, grow your program, and earn amazing word of mouth. (Public event) Click here

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About SMBC

The Social Media Business Council, formerly the Blog Council, is a brands-only community focused on helping large organizations build successful social media programs.

SMBC members gain instant access and advice from the heads of social media at the world's biggest brands, including Dell, Walmart, Coca-Cola, Wells Fargo, GE, and Procter & Gamble. Members collaborate and share best practices in a friendly, productive, and private environment.

The Social Media Business Council is a GasPedal project. We teach word of mouth marketing and social media to companies of all sizes.

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