Corporate Social Media Case Study: Dell
In an interview with Marketing Magazine Group, Michael Buck, Dell’s Director of Global SMB Online goes into how Dell integrates social media as a core component of their overall brand strategy.
At Dell, social media isn’t a budget or revenue question, explains Michael, it’s a listening question. He goes on to say that their foremost objective is to listen and make it easy for the customer to engage them, and that one of the beauties of social media engagement is that there’s much less resistance to it (or need for SPAM-like advertising) because it’s permission-based.
Disclosure: Dell is a Social Media Business Council member (and an awesome one at that!), but even if they weren’t, we’d write about them anyway.
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