Archive of tag "PEMCO"

Welcome to the newest members of the SMBC: PEMCO and Coca-Cola Enterprises!

February 12, 2010

We’d like to publicly welcome our newest members of the Social Media Business Council:

  • PEMCO
  • Coca-Cola Enterprises

They’re joining the likes of Dell, Walmart, Nokia, SAP, GM and Procter & Gamble – and more than 90 other fantastic, global brands – as members of the Social Media Business Council collaborating every day on how to create successful, scalable, and sustainable social media programs at large organizations.

If you’re leading social media at a major enterprise, we’d love to have you join our family. Click here to learn more.

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PEMCO's tweetup that doubled relevant Twitter mentions in one day

September 15, 2009

Corporate Social Media Case Study: PEMCO

Earlier this year, PEMCO hosted a “tweetup” in Seattle to unveil its new ad campaign and to build relationships with local social media influencers, resulting in positive blog mentions of the event and the brand, as well as a 100 percent increase in relevant Twitter mentions in one day.

The PEMCO team focused on reaching out to the targeted group of influencers in the Seattle social media scene via Twitter invitations from PEMCO CMO Rod Brooks (@NW_Mktg_Guy). To encourage tweeting at the event, PEMCO recommended the hash tag #NWProfile and placed signage highlighting the tag throughout venue, and also featured a real-time feed of PEMCO-related tweets on a big screen.

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About SMBC

The Social Media Business Council, formerly the Blog Council, is a brands-only community focused on helping large organizations build successful social media programs.

SMBC members gain instant access and advice from the heads of social media at the world's biggest brands, including Dell, Walmart, Coca-Cola, Wells Fargo, GE, and Procter & Gamble. Members collaborate and share best practices in a friendly, productive, and private environment.

The Social Media Business Council is a GasPedal project. We teach word of mouth marketing and social media to companies of all sizes.

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