Two-thirds of companies that adopted social media reported improved customer satisfaction. That’s one of the key findings in a recent study from IT consultancy Avanade. While the summary focused mainly on organizational challenges, this and other key data reveal a direct link between social media adoption and ROI increases.
Other key findings included:
- 64% reported an improved reputation in the marketplace
- 2 in 5 companies tied an increase in sales directly to social media adoption
Toyota: Social media and crisis management
Clorox: Using gaming strategies to grow community
BlogWell: How big brands use social media