According to a recent study by Ruder Finn, 91% of mobile users go online to socialize, compared to 79% for traditional desktop users. The study, which involved 500 American adults who “use their mobile device to go online or to access the internet,” found that these users are spending an average of 2.7 hours per day on their mobile device.
Other findings from the study:
- Mobile phone users are 1.4 times more likely than traditional desktop users to rally support for a cause (67% vs. 47%)
- At 62%, instant messaging friends is the top socializing intent for mobile users, followed by forwarding of emails (58%) and posting comments on social sites (45%)
- Youth (44%) are more likely to shop over their mobile phones than the average mobile user (35%)
Read the full study: PR Newswire
In a recent study by PostRank, Measuring Engagement of the Social Web: ‘07-’09, research shows that while year-over-year on-site engagement (like post comments) are down 50%, overall engagement is actually up 30%.
Other findings from the study:
- Off-site channels have dramatically increased in contributions to overall engagement, increasing from 1% in 2007 to nearly 30% in 2009
- Trackback contribution to total engagement is down from 19% in 2007 to 3% in 2009
- Facebook and Twitter are increasing the lifespan of stories as they continue to improve information discovery
Read the full study: Click here
According to research by Nielsen, global consumers spent nearly six hours on social media sites like Facebook and Twitter in December 2009 — an 82% increase from the same time last year.
The study looked at both “unique audiences” and “time per person” for social media sites, and included data from the U.S., U.K., Australia, Brazil, Japan, Switzerland, France, Spain, and Italy.
Other findings from the study:
- With 143% growth in average time spent on social networks, U.S. growth outpaces all others
- At nearly 7 hours per month, Australia leads all nations in average time spent per person on social media sites
- With 579% growth in unique visitors, Twitter continues to be the fastest growing social network in the U.S.
Learn More: Nielsen
More than 90% of Inc. 500 brands were engaged in social media in 2009 according to a recent survey published by the Center for Marketing Research at the University of Massachusetts Dartmouth.
The survey, “Social Media in the 2009 Inc. 500: New Tools & New Trends,” is the third edition of the study, which annually focuses on Inc. Magazine’s list of America’s fastest-growing private companies.
Other findings include:
- 52% of Inc. 500 brands use Twitter, while 62% of executives surveyed reported being familiar with it
- The 91% figure from 2009 is a significant increase from 2008’s figure of 77%
- 36% of brands in the study have implemented a formal social media policy for their employees
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