Archive of tag "Tim Collins"

Social media case study: Wells Fargo, presented by Tim Collins and Ed Terpening at BlogWell

January 9, 2009

Come to BlogWell on January 22 in Chicago where you’ll hear social media case studies from Allstate, H&R Block, The Home Depot, Mayo Clinic, Procter & Gamble, Walmart, Sharpie and the U.S. Coast Guard – all for $200.

BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice and answer your questions.

Here’s the video, slides and audio of Tim Collins’ and Ed Terpening’s BlogWell San Jose case study presentation, “Darwinism in Social Media,” where Tim and Ed discuss how Wells Fargo is finding success amidst the quickly evolving world of social media:

Video:

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Slides:

BlogWell Social Media Case Study: Wells Fargo, presented by Tim Collins and Ed Terpening

View SlideShare presentation or Upload your own. (tags: fargo evolution)

Audio:

Download the MP3 audio file here.
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Q&A with a Corporate Blogger: Tim Collins, Wells Fargo

October 17, 2008

Have you ever wondered about the real people who run the biggest corporate blogs? This week, we’re sitting down with them to get their thoughts about the broader issues and landscape of social media at the corporate level.

Tim Collins, Senior Vice President, Experiential Marketing for Wells Fargo

Describe the key social media efforts at Wells Fargo
Connecting with our consumers via blogs, and other social media, such as Facebook, My Space, YouTube, etc.

What do you love most about your job?
It’s constantly changing.

What is Darwinism in social media?
The evolution of social media, and how companies use it, mirrors the evolution of other media outlets, albeit at a faster pace.

What is the biggest challenge you face with social media?
Working in a regulated industry and the pace of both consumer acceptance and social media industry evolution.

What advice do you have for marketers just beginning to utilize social media?
Start safely, but start by listening and understanding the culture of the medium.

What are your three favorite blogs?
Adrants

Jaffe Juice

Damn! I Wish I’d Thought of That!

BlogWell - How Big Companies Use Social Media - San Jose, CA - October 28th

Meet Tim at BlogWell on October 28 in San Jose, where he will be presenting a case study on why social media mirrors the evolution of other media (at a faster pace) and how Wells Fargo is adapting and prospering in this quickly evolving space.

Get practical, how-to advice, a lesson in disclosure and corporate social media responsibility, and loads of ideas and examples – all for $200.

BlogWell is presented by GasPedal and the Blog Council.

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About SMBC

The Social Media Business Council, formerly the Blog Council, is a brands-only community focused on helping large organizations build successful social media programs.

SMBC members gain instant access and advice from the heads of social media at the world's biggest brands, including Dell, Walmart, Coca-Cola, Wells Fargo, GE, and Procter & Gamble. Members collaborate and share best practices in a friendly, productive, and private environment.

The Social Media Business Council is a GasPedal project. We teach word of mouth marketing and social media to companies of all sizes.

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