BlogWell: How Big Brands Use Social Media in Minneapolis on August 13, hosted by General Mills, was a fantastic sell-out event that featured some great social media case studies from McDonald’s, Mayo Clinic, Progressive, General Mills, Ford, Walmart, CME Group, and AccuQuote.
We’d like to extend a big thanks to lead sponsor Globalpark, as well as sponsors Jive, Visible Technologies, Biz360, Compendium Blogware, and Zocalo Group for help making BlogWell possible, as well as a thanks to local partners the Minnesota Interactive Marketing Association, the Minnesota Chapter of the American Marketing Association, i612, and the Social Media Breakfast – Twin Cities who also provided significant support in bringing BlogWell to Minneapolis.
And a big thanks to all the folks that helped share the event via Twitter. If you missed it, here’s a few of the great tweets we saw:
Tweets from Mark Addicks of General Mills’ presentation: “Using Social Media to Reach Online Influencers”
hughweber: It is fascinating to just listen to execs from General Mills ask for insights from execs from McDonald’s…this is great #blogwell
fleurword: RT @halvorson: General Mills CMO: “Nothing is more fundamentally social than recipes.” Simple insight; somehow blowing my mind. #blogwell
gz_: General Mills CMO Mark Addicks: Brands move from creators to curators. #blogwell
chelseafanjj: RT @robbinphillips: #blogwell being social is not a department its a point of view: general mills #blogwell
cmortensen: RT @scottyhendo: General Mills used Pssst (150k influential consumers) to launch Progresso Chicken Broth – no trade, print, etc #blogwell
Tweets from Lee Aase of Mayo Clinic’s presentation: “Mixing Traditional Communications with New Tools”
gialyons: Flip recorder has changed how Mayo Clinic presents itself online – interviews of medical folks working on diseases, etc. #BlogWell
swaynewilson: Mayo clinic now “syndicating” their weekly radio broadcast via mp3 podcast. Will save $250K per year in syndication costs #blogwell
johnfschneider: Don’t just pitch the media, be the media. @gaspedal #blogwell Rock on Mayo Clinic!
tcar: Mayo Clinic’s Employee Social Media Guidelines. http://bit.ly/LL4t #blogwell
MegCanada: Interesting to hear Mayo talk about privacy concerns (sounds like what we do @hclib) #blogwell
Tweets from Matthew Lehman of Progressive’s presentation: “Social Media in ‘Unsocial’ Industries”
chavoen: RT @spikejones: Progressive used Twitter to monitor water levels in SD floods to know where to send their people. #blogwell
CraigPladson: Progressive understands how to articulate the business value of social media. Props to Matthew Lehman (@mattcleveland). #blogwell
almostthor: Progressive on social media “We need to be there because out customers are there.” #blogwell @gaspedal
ColleMcVoy: Progressive working with The Customer Respect Group to measure how well their brand is being “received” on Twitter & Facebook. #blogwell
deluxecorp: @progressive uses Twitter trends to determine what kind of content is on website and facebook page #blogwell
Tweets from Heather Oldani and Steve Wilson of McDonald’s presentation: “Social Media at Local, Regional, and Global Scales”
DigiLunch: McDonalds working on how 2 get employees 2 leverage their own Social Networks and become Brand Ambassadors RT @ryanestis #Blogwell
chelseafanjj: RT @wtongen: McDonalds put all social media efforts under national control not the 21 regions. #blogwell
copenhaver: listen, participate, lead …sound strategy by McDonalds #blogwell (via @chrscarpenter)
LadyRiposter: Estimated McDonalds is talked about every five seconds. Huge opportunity for them. 27 mil visit/day in the US alone. #blogwell
rickmahn: Looking at social media as another way to cultivate relationships with customers long term – McDonalds #blogwell
Tweets from Allan Schoenberg of CME Group’s presentation: “Finding Your Audience Online”
danmandle: After May Clinic and CME Group presos I’m convinced old media is not dead. It’s too great a partner for new/social media. #blogwell
deluxecorp: CME social media started on facebook and evolved from a page started by a fan in Norway. #blogwell
eBob: The CME wants to turn customers into fans. Brand enthusism. #blogwell
deluxecorp: CME using Twitter for customer service as well as news sharing for their customers. #blogwell
craigsanatomy: 3 things the CME uses SM: 1) Brand Enthusiasm: Turn customers into “fans” #blogwell
Tweets from Suraya Bliss and Dave Tovar of Walmart’s presentation: “Engaging with Massive Audiences”
bethkathan: @Walmart, 90 percent of employees log on to mywalmart.com every 10 days from HOME! #yam #blogwell
homedepot: Good ideas from Walmart about connecting customers, employees #blogwell
nathanschock: Corp Comms of Walmart: using Twitter as an early-warning system for conversations about their brand #blogwell
bethkathan: Walmart twitters from major meetings such as the shareholders’ meeting #yam #blogwell
chavoen: Walmart says “more loyal community when you move from transactional interactions to collaborative or engaged #BlogWell (via @infogroup)
Tweets from Scott Monty of Ford’s presentation: “Supporting Positive Online Word of Mouth”
GraemeThickins: MP3 of my interview with Scott Monty, head of social media at Ford, yesterday at #Blogwell Minneapolis: http://bit.ly/1f7CRA
mikemost: RT @spikejones: “We’re not measuring social media on sales. It’s not a 1-to-1 kind of thing.” @scottmonty of Ford #blogwell
LadyRiposter: What’s next for @Ford? Humanizing the company. Cross-training comm. staff, connection w/ enthusiasts, online training, etc. #blogwell
moria: Scott Monty at Ford “Its not what where saying about ourselves, it’s what other people are saying about us.” #blogwell
jesseengle: RT @LadyRiposter: Must-see video of Ford CEO Alan Mulally on Twitter. http://bit.ly/lyWfj #blogwell
Tweets from Sean Cheyney of AccuQuote’s presentation: “Social Media for the Analytic Marketer”
johnwernz: “(Social Media) We are able to track how many leads are generated, how much revenue we generate. ” @scheyney – Accuquote #Blogwell
deluxecorp: Love that AccuQuote is using Omniture to track leads and measure roi of blog, Twitter, facebook, YouTube. Great resource for me #blogwell
ColleenMick: Both @progressive and Accuquote claim they have the most boring product around. Still have successful social media. #blogwell
deluxecorp: AccuQuote is a life insurance company. Social media makes sense. They already communicate with every single client/prospect #blogwell
gaspedal: The diff uses of social media for AccuQuote: Lead generation, life insurance education, recruiting, PR, strategic partner promos. #blogwell
Come to BlogWell: How Big Brands Use Social Media on November 10 in Atlanta to hear Coca-Cola, UPS, SunGard, Orange Business Services, ConAgra Foods, Turner Broadcast System, Newell Rubbermaid, and The Home Depot share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.
Toyota: Social media and crisis management
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