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Testing your product? Can we watch?

December 8, 2008

Corporate Social Media Case Study: Nokia

A corporate blog is a great way to provide the outside world with a peek “behind the scenes” of a company.  Describing themselves as “a bunch of guys who break phones for a living,” the folks behind Nokia’s UK testing and reliability labs recently gave an in-depth look into how they put their phones to various durability tests in a series of blog posts.

This works well for a number of reasons:

  • It reveals the amount of research that goes into developing the product
  • The videos show the product getting beat up (and often surviving!)
  • We’re brought behind the scenes, which is always cool

Check out the video below for an idea of some of the tests they run:

Tagged as: big business, Blog Council, Blogging, content, corporate, Nokia, social media

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The Social Media Business Council, formerly the Blog Council, is a brands-only community focused on helping large organizations build successful social media programs.

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