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The adoption curve for big businesses and social media

December 1, 2008

Maxine Teller has created a thought-provoking methodology describing the various phases that organizations go through when engaging in social media. She calls her chart the Social Media Adoption Curve and covers the journey from the initial education stage up to the collaboration stage.

Crucial to this progression, Maxine highlights two key points she dubs “mindshifts:”

  • Mindshift 1: The transition between broadcast and participation, when communication moves from 1-way to 2-way.
  • Mindshift 2: The progression from the relationships stage to the collaboration stage, where organizations move from “taking value” to “sharing value.”

Below is her chart (click to enlarge):

Read Maxine’s full post:
Social Media Adoption Curve.

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The Social Media Business Council, formerly the Blog Council, is a brands-only community focused on helping large organizations build successful social media programs.

SMBC members gain instant access and advice from the heads of social media at the world's biggest brands, including Dell, Walmart, Coca-Cola, Wells Fargo, GE, and Procter & Gamble. Members collaborate and share best practices in a friendly, productive, and private environment.

The Social Media Business Council is a GasPedal project. We teach word of mouth marketing and social media to companies of all sizes.

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