85% of C-suite executives believe social media provides an opportunity to increase revenue and/or margins. Those are among the key results from a 2007 Economist Intelligence Unit report on Corporate Web 2.0. Other key findings include:
- 68% believe that Web 2.0 methods and tools are the single biggest factor changing the ways their company interacts with customers
- 49% believe that Web 2.0 methods and tools have the largest effect on how employees interact with each other and their company
- 60% of the surveyed companies reported they are inviting customers to contribute content or plan to do so by the end of 2009
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{ 2 comments }
2007 was, like, decades ago…curious why you would post this now…
Current data for this year is still a little hard to come by. Until 2008 numbers come in, it’s always helpful to have data on what the C-suite is thinking.
Thanks for the comment.
Cheers,
Michael
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312-932-9000 / michael@blogcouncil.org / twitter: merubin
I am a Blog Council employee and this is my personal opinion.
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