BlogWell: How Big Brands Use Social Media in San Francisco on June 23 was a fantastic success. A big thanks to all the folks that helped share the event via Twitter. If you missed it, here’s a few of the great tweets we saw:
Tweets from Lionel Menchaca of Dell’s presentation: “Blending Community and E-Commerce”
Kirasw: make content flexible and modular to make it easy to share/embed/syndicate says @lionelatdell #BlogWell
bobduffy: Dell: We need web standards for SSO & profiles for branded communities as well as connecting with 3rd party social networks #blogwell
kelbyj: Dell’s Lionel Menchaca singing the praises of @jowyang and his contribution to the social graph #blogwell
finnern: http://twitpic.com/88esd – Man behind dell social media success: lionel menchaca #blogwell
mawkus: “Most customers don’t know difference between a blog, forum and wiki. They shouldn’t need to” #Dell #Blogwell
Tweets from Josh Karpf of Pepsi’s presentation: “Connecting On and Offline Using Social Media”
seangib: Pepsi posts online video to nine different channels for syndication #blogwell
joemescher: Guerilla Growth: #blogwell Pepsi uses the embassy strategy – create groups everywhere. via @serena
ccarfi: “blogher is huge for us” says @jkarpf #blogwell
rachelpolish: Josh Karpf from PepsiCo – need to shift idea from impressions to connections and go where they are. YES! #BlogWell
serena: #blogwell pepsi is up. How do you move from impressions to connections? No one off projects, created an editorial calendar
Tweets from Kira Wampler of Intuit’s presentation: “Customers First: TurboTax in Social Media”
serena: By engaging in socmed, turbo tax unleashed their fans who wanted to be brand evangelists! Corp handles haters, fans do the rest #blogwell
markevans99: Intuit: Started their blogger program with 5 folks very cautiously, now they have hundreds… #blogwell
chiprodgers: Good question from @artmarco. Is Intuit using SM to help teach small biz how to start ans succeed with SM. Answer: Yes! #blogwell
mheiligman: ‘Social Media: Learn a new culture – what is the language, what are the mores, be a good corporate citizen.’ – Kira Wampler #blogwell
hkremer: Intuit: Started their blogger program with 5 folks very cautiously, now they have hundreds… #blogwell (via… http://ff.im/-4qszA
Tweets from Hilary Weber of Kaiser Permanente’s presentation: “Harvesting the Low-Hanging Fruit of Internal Social Media Channels”
aewheeler: Mulling over the notion that a social networking site will someday replace email for internal company communication… #blogwell
tmarklein: Kaiser created “IdeaBook” network internally, uses it like a “town square” — wikis used as a “tool shed” for teams #blogwell
NewMediAroused: #BlogWell Kaiser Permanente on anonymity among employees in internal social media: No Way. I agree: http://tinyurl.com/n68f5d
kristiewells: Kaiser uses wikis + Jive Software to help internal teams collaborate. Reminds employees: while ’social’, it is ‘business social’. #blogwell
overtone: #kaiser has done a great job using social media tools (wiki) to develop an internal network. #blogwell #gaspedal #blogcouncil
Tweets from David Witt of General Mills’ presentation: “Yoplait Kids Connects with Moms Online”
deanna24: RT @bobpearson1845: #blogwell “it’s all about the consumer” David Witt, General Mills. I could not agree more.
williamu: Great line by David Witt of Gen. Mills: You can judge how great your idea is by how many lawyers are at the mtg to discuss it. #blogwell
ederdn: David Witt–GenMills–online coupon redemption 2-3x FSI. 100MM impressions (no multiplier) from Yoplait Kids initiative. #blogwell
theMetz: This team really knows how to show ROI (Yoplait) #blogwell Impressive.
texasleaguer: “67% of moms rely on user blogs to make purchasing decisions” #blogwell
Tweets from Andy Sernovitz of GasPedal’s presentation: Honesty is the Best Policy: Best Practices for Disclosure in Social Media
bricksofwine: Three big questions behind disclosure: Who are you? Were you paid? Is it your real opinion? #blogwell (via @mattsingley)
deanna24: Besides ethical, it’s easier to be honest and transparent #blogwell
goonth: Biggest risk: failure to train. Agencies and contractors must be clear on ethics guidelines with corporate internal groups. #blogwell
mattsingley: Very few companies set out to do something sleazy in social media, failure to train staff usually ends in trouble #blogwell
clarknwark: RT @brianbernard: I work for ____ and this is my personal opinion. #blogwell It’s all about proper disclosure.
frogdesign: “The difference between honesty and sleazery is disclosure” Sound advice when building trust in social media #blogwell
Tweets from Joel Nathanson of Wells Fargo’s presentation: “Social Media Engagement During a Financial Crisis”
markevans99: Wells Fargo: consumer comm in fin services is “not without risk” lots of disclosures necessary #blogwell
finnern: @joeliospeaks WF: Err on the business side of business casual when engaging in social media. – Especially when you are a bank 
#blogwell
clarknwark: Joel Nathanson WellsFargo talks about sm engagement during financial crisis #blogwell if ur not participating info vacuums develop.
stuntdubl: ask your Wells Fargo questions – @ask_wellsfargo #blogwell @gaspedal
NewMediAroused: #BlogWell Wells Fargo on employee blogging: create list of trigger words that must be accompanied by Legal disclosure if used
Tweets from Mark Yolton of SAP’s presentation: “Vibrant Communities Fuel SAP’s Customer-Focused Ecosystem”
amandamarvel: SAP- six years of testing out social media and growing. Less time than Google has been around. Have to remember how new this is! #blogwell
kelbyj: Good advice from SAP’s Mark Yolton – look at SM as an art vs. just a tool/plumbing #blogwell
WalkerinSF: @markyolton from SAP discuss 1-9-90 rule. SAP community = 1.6M strong. 1% highly active, 9% somewhat. Most just want to consume #blogwell
matt_yorke: #blogwell… Points & privileges reward sap community users.. Not cash.. Reputation counts
mmarfise: SAP speaking at #blogwell about communities , stats : 1.7M individuals ,200 countries, 20K new members /mth , 600K unique visitors/mth
Tweets from Jeanette Gibson of Cisco’s presentation: “How Cisco Engages Customers, Partners, and Press with Social Media”
cziems: RT @chiprodgers: http://twitpic.com/87xyi – Key Takeaways from Cisco Jeanette Gibson #blogwell
DeannaLawrence: @LionelatDell Jeanette Gibson from Cisco says part of what she does is “Chief Distruptor.” #blogwell – My new Hero!
LionelatDell: Cisco uses Google Analytics across all their external blogs. Allows blog owners to compare their metrics to other Cisco blogs. #blogwell
overtone: #cisco “it is not the cost of the blog… it is the resource of it” #blogwell
bobduffy: Cisco says employees own their own brand and followers on Twitter… I so agree #blogwell
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