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Twittering: The new sports reporting at St. John's University

October 13, 2009

Corporate Social Media Case Study: St. John’s University

Peter Robert Casey is changing the way St. John’s fans follow their Red Storm. The reporter has been hired by the University as an independent news source to blog during live games from his own Twitter account.

Casey isn’t focusing on giving fans score updates or waiting to report tidbits after the game. Instead, he provides fans with interesting locker-room updates, quotes from players and staff, live crowd atmosphere and game photos, all right from his BlackBerry. In ten months, Casey has marketed himself and the University’s basketball squad remarkably well: Nearly 51,000 people follow Casey on Twitter come game time.

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Tagged as: basketball, big business social media, corporate social media, Peter Robert Casey, Red Storm, Social Media Business Council, social media case study, St. John's University, twitter

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About SMBC

The Social Media Business Council, formerly the Blog Council, is a brands-only community focused on helping large organizations build successful social media programs.

SMBC members gain instant access and advice from the heads of social media at the world's biggest brands, including Dell, Walmart, Coca-Cola, Wells Fargo, GE, and Procter & Gamble. Members collaborate and share best practices in a friendly, productive, and private environment.

The Social Media Business Council is a GasPedal project. We teach word of mouth marketing and social media to companies of all sizes.

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