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How Whole Foods engages millions through Twitter

In an interview with Social Media Examiner’s Michael Stelzner, Whole Foods’ Interactive Art Director, Marla Erwin, explains how they’re using Twitter to engage their more than 1.75 million followers.

During the interview, Marla covers what initially drove them to get involved in Twitter, how they guide local stores on engagement, and how their use of Twitter differs from that of Facebook.

Learn more: Social Media Examiner

March 17, 2010 18 comments

18 Responses

  1. SocialMediaOrg 17 March 2010 at 10:10 am #

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    This comment was originally posted on Twitter

  2. corporateblogs 17 March 2010 at 10:10 am #

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    This comment was originally posted on Twitter

  3. wileyccoyote 17 March 2010 at 10:14 am #

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  5. the_write_one 17 March 2010 at 10:16 am #

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    This comment was originally posted on Twitter

  6. INgageNetworks 17 March 2010 at 10:16 am #

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    This comment was originally posted on Twitter

  7. peter_einarsson 17 March 2010 at 10:52 am #

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  8. danielucha 17 March 2010 at 12:40 pm #

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    This comment was originally posted on Twitter

  9. 2morrowknight 17 March 2010 at 1:46 pm #

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    This comment was originally posted on Twitter

  10. GregM39 17 March 2010 at 1:55 pm #

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    This comment was originally posted on Twitter

  11. SvenJohnston 17 March 2010 at 8:26 pm #

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    This comment was originally posted on Twitter

  12. rososusilo 18 March 2010 at 7:01 pm #

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  13. NormanNaylor 18 March 2010 at 10:22 pm #

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    This comment was originally posted on Twitter

  14. nitya 22 March 2010 at 6:41 am #

    RT @SocialMediaOrg: How Whole Foods engages millions through Twitter http://bit.ly/bCNc87

    This comment was originally posted on Twitter

  15. indianink 25 March 2010 at 1:19 am #

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    This comment was originally posted on Twitter

  16. Tweet2FollowMe 25 March 2010 at 1:53 am #

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  17. jschwirian 27 March 2010 at 10:16 pm #

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    This comment was originally posted on Twitter

  18. webyogi 30 March 2010 at 12:49 pm #

    RT @SocialMediaOrg: How Whole Foods engages millions through Twitter http://bit.ly/bCNc87

    This comment was originally posted on Twitter