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Using comments to talk with detractors during a crisis

November 24, 2008

GM is facing a tough situation right now.  That’s no secret.  But not only is the company using the blog as a direct way of countering false statements from detractors, it is fully engaged on its own turf as well.  Comments on the GM Fastlane blog are turned on, and if you follow the threads, it definitely features all opinions (not just positive ones of support).  The company deserves kudos for keeping comments open even during a crisis.

Disclosure: GM is a member of the Blog Council, but we would have linked to them anyway because we think they’re great. Read our disclosure policy.

Tagged as: comments, Corporate Blogging, corporate social media, Fastlane, GM

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Hasta Nunca “No Comment”: Bienvenido “Share This” | ivanpino.COM
November 26, 2008 at 3:09 AM
K Street Cafe » Blog Archive » Daily Specials
November 26, 2008 at 12:31 PM

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