Welcome Session — Live from BlogWell

Coverage of this session by Garick Chan. Connect with him by following him on Twitter.

1:00 — SocialMedia.org’s Kurt Vanderah kicks off BlogWell: How Big Brands Use Social Media.

1:01 — Welcome to BlogWell (the first session of the day!) Kurt surveys the audience and many show excitement about being here.

1:03 — Blogging and tweeting is encouraged! Please follow along and participate in the #blogwell hashtag. All sessions are being filmed and will be shared on our blog for free.

1:04 – A very heartfelt thanks of gratitude and appreciation to all of our #BlogWell sponsors and partners

1:06 — SocialMedia.org- The community for social media leaders at the world’s greatest brands. Real Time. Real People. Real Conversations.

1:08 — Thanks to our speakers:  Mattel, Life Technologies, MGM Resorts, Kaiser Permanente, General Mills, Microsoft, Raytheon and McDonalds!

1:09 — Logistics at today’s Blogwell conference: Do the Hustle! Four case studies, break, ethics briefing, and then four more case studies

1:14 — Our CEO, Andy Sernovitz, takes the stage and talks about the evolving landscape of social media and why we’ve come together here today.

1:15 – “We have to listen and educate. We have an obligation to support our brands and companies by teaching others of how to do social media right.”

1:18 — Kurt finishes up the Welcome Session and directs the audience towards the next two sessions. McDonalds in Track 1 and Mattel in Track 2