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Welcome Session — Live from BlogWell

Coverage of this session by SocialChorus’ Inbound Marketing Specialist, Amy Hall. Connect with her by following @amynhall on Twitter.

1:00 — SocialMedia.org’s Kurt Vanderah and Andy Sernovitz kick off BlogWell: How Big Brands Use Social Media.

1:01 — Kurt: Today’s BlogWell Bay Area is the 25th BlogWell overall, the 5th ever in the Bay Area, and the biggest BlogWell to date. WOW!

1:02 — Kurt: Well we need you to power down your laptops and phones… Just kidding, not here at BlogWell. Tweeting and blogging are highly encouraged. Typing is the sound of applause. You can use #BlogWell.

1:03 — Kurt says thank you to our sponsors Unmetric, Jive, Adobe, Sprinklr, Spredfast, Shoutlet, GeoFluent by Lionbridge, Bunchball, Sprout Social, Nexgate, Offerpop, Hiplogiq, SocialChorus, and DataSift.

1:04 — Kurt: And a word from our lead sponsor, Unmetric.

1:05 — Unmetric: We are a social media benchmark and competitive intelligence platform. Providing unique competitive intelligence. “Facebook insights for the competition.”

1:06 — Kurt also sends out a thank you to our fantastic BlogWell partner, Business Marketing Association of Northern California.

1:07 — Kurt: Who is SocialMedia.org? THE community for social media leaders at the world’s greatest brands. Real time. Real people. Real conversations. Helping those who run social media at brands do their job better — figure out Vine, navigate new Facebook insights, etc.

1:08 — Kurt gives a special announcement about our upcoming event: SocialMedia.org Brands-Only Summit. December 9-11. Conference, festival, & family reunion. Exclusively for the heads for social media at really big companies.

1:10 — Kurt lists our speakers for today: The Coca-Cola Company, HSN, Thrivent Financial, Intel, UCB, Citrix, Whole Foods, Xerox. All by 5 o’clock.

1:16 — Kurt: Videos from these sessions will come out in the next few weeks.

1:17 — Kurt introduces SocialMedia.org CEO Andy Sernovitz who shares why we’re here today. Andy: This is a gathering for those who run social at really big brands. By now we know that social is not just another communications channel or a marketing tool. It changes how we talk to people, how we listen.

1:18 — Andy: Those who run social media have an important job. The power to make things better, for our customers, for our companies.

1:18 — Andy: New social rules: 1. Listen and advocate for the community. 2. Help our companies to use this media. 3. Use social media the right way: ethically and appropriately.

1:19 — Andy: SocialMedia.org is here to help those who run social media do their jobs better.

August 6, 2013 0 comments

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