The Big List Blog
Welcome Session — Live from BlogWell
1:01 — Kurt Vanderah kicks off. We’ve got a lot that we’re going to pack in today. I’m here to set the ground rules about what you’ll be enjoying. We want your sharing, tweeting, blogging. We want everyone who’s not here, jealous you are. Use hashtag #blogwell
1:02 — You’re registration envelope has chocolate bars for emergency situations. We are grateful to Fidelity for hosting this event. They frown on people typically just showing up. They’ve been a sponsor for more than 4 years.
1:02 — Kurt introduces Megan Kelly, of Fidelity.
1:03 — Megan thanks everyone for coming.
1:03 — Kurt welcomes our sponsors. You need to know our sponsors are companies we know well. Kurt intorduces Jive.
1:03 — Ron from Jive says he and his colleagues will be here to talk about Jive if interested.
1:05 — Kurt thanks Adobe, Unmetric, Shoutlet, Spredfast, Sprinklr, Nexgate, Mass Relevance, Ditto, Lionbridge, and Offerpop
1:05 — Kurt: Big thanks for PRSA Boston, Social Media Club Boston, AMA Boston, and MIT Enterprise Forum.
1:05 — Kurt showcases brands who are members of SocialMedia.org
1:06 — SocialMedia.org is the community for social media leaders at the world’s greatest brands. We’re about real-time, and we’re people.
1:07 — Social leads to the real conversations that happen offline. That’s what SocialMedia.org does.
1:08 — BlogWell is sneak peak at what we do. We have weekly phone calls and emails and we get together for face-to-face meetings. We have a couple hundred marketers talking about social.
1:08 — Kurt introduces SocialMedia.org’s Brands-Only Summit in December 9-11. The conference, festival and family reunion for social media executives at the world’s greatest brands.
1:09 — Kurt: We’ve had more than 150 people register from big brands. Details available at here.
1:09 – Kurt says if you aren’t eligible, quit your job and go work for a company who is. [audience laughs]
1:09 — Kurt: All of today’s presenters are members of SocialMedia.org. We’ve done 26 BlogWells.
1:10 — Kurt says each presenter is going to dive into the great things they’re doing online.
1:10 — Kurt: We will have two case studies going on at a time today. Track 1 will be in the main room. Track 2 will be on 14th floor.
1:11 — Fidelity will talk about future timeline app they’ve developed here in the main room.
1:11 — Thom Lytle from EMC Corporation will be on first floor talking about how they’ve consolidated social presence.
1:12 – Kurt introduces the BRUC (Big Red Ugly Clock) which means all speakers will only go for 20 minutes. We will end at 5 PM and have 10 minute breaks.
1:12 — Second sessions will include Hilton Worldwide on the 14th floor, and Dunkin Donuts will be on 1st floor.
1:13 — Kurt explains that this is a social event so mix and mingle in the 14th floor hallway.
1:13 — Kurt: Our ethics briefing will be followed by final case studies.
1:14 — Sanofi US will talk how they’ve developed and maintained a community.
1:14 — Downstairs Dassault Systemes will talk about their success.
1:14 — Green Mountain Coffee Roasters will be up in 14th and Reebok will be on the 1st floor.
1:15 — Kurt says our heads and notebooks will be full by 5 o’clock.
1:15 — Kurt introduces Andy Sernovitz.
1:15 — Andy: Social is amazing and a little scary and an amazing opportunity
1:17 — Andy says you’ve got a tool and platform to do something positive in a time when the world needs positivity. This isn’t about marketing and communication and customer service, it’s about how do I make companies more human? That’s a phenomenal responsibility.
1:17 — Andy: With this set of tools, there are obligations that social executives take on: listen and advocate.
1:18 — Andy explains you’ve got an obligation to help your company win. The right and honest way to play the game.
1:18 — Andy: You’ve got an obligation to be a steward of this medium. We know the importance of social on society and politics and what it’s doing around the world. It’s not a place to sell stuff.
1:18 — Andy says it’s a privilege and honor. As executives it’s our job to keep it clean and keep it fair.
1:19 — Andy: If you’re lucky you work for an enlightened brand.
1:19 — Andy: You rarely get an opportunity to be in a room with people who do the same thing you do.
1:19 — Kurt comes back. Tells us to enjoy the day. Sessions start at 1:30 PM.
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