Recently, a senior executive from Company A* posted an inquiry on the Blog Council’s internal member discussion list. She was wondering how to handle a situation where an employee had posted inappropriate material to her MySpace page. Within several hours, senior executives from five other companies responded to her inquiry with their own examples, anecdotes, and policy materials.
Because of the Blog Council’s emphasis on privacy and confidentiality, this otherwise delicate situation will not end up as a feature story in the mainstream news media.
Because the Blog Council brings together the senior social media executives from the world’s largest brands, the exec from Company A was able to tap into the experience and knowledge from others that have already gone through the experience.
This is why the Blog Council exists.
If you are a member of a social media operation at a large corporation, this is why you should join.
* Obviously, names have been obfuscated to protect member privacy.
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