Here is a roundup of some of the other interesting items about corporate blogging and social media that came across our desks this week.
Do you have a tip or an interesting link to share? Send it to Michael E. Rubin, Blog Council VP, Community. michael@blogcouncil.org
- Debbie Davenport, Dell *
“Chat with Tech Support when your system is feeling under the weather!”
Everyone knows that obtaining tech support from a big company can be a challenge at times. Debbie Davenport uses the Direct2Dell blog as a platform to write from the tech support operator’s perspective and help customers navigate through all the options available. (link) - Phil Mooney, Coca-Cola *
“Coke as a true refreshment”
Coca-Cola historian/archivist Phil Mooney shares a heartwarming story sent in by a customer about how Coke affected her life. Personal stories are at the core of what keeps the blogosphere linked together. Non-controversial posts like this don’t get a ton of traffic, but they should. (link) - Brandon Hoe, Lenovo *
“Rockin’ Good Times”
For gadget geeks, this is just too cool! Brandon Hoe, a product manager at Lenovo, takes customers behind the scenes about the thinking that went into designing audio features on the the new ThinkPad SL laptop. Check out the comments, where customers interact and talk back about it to provide instant feedback for the designers. (link) - Lori MacVittie, Two Different Socks
“Corporate Blogging: The Fallacy of Quantity vs. Quality”
The classic question now writ large for the world of corporate blogging. Lori MacVittie explores this conundrum on DevCentral with a plethora of links and examples. (link) - Lindsay Lebresco, Graco *
VIDEO: “Parenting Superpowers”
Corporate blog don’t have to always be serious. Here’s the first of a fun series of videos that the team at Graco Children’s Products posted about “parenting superpowers.” (link)
* Disclosure: This post that we’re linking to was produced by a member of the Blog Council. But we would have linked to them anyway because we think they’re great. Read our disclosure policy.
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