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BlogWell Boston

Case Studies

  • Dunkin' Brands
    Jessica Gioglio, Public Relations and Social Media Manager
    How Dunkin’ Donuts keeps its passionate fan base running on social media.
  • Fidelity Investments
    Martha Hayward, VP of Social Media
    How Fidelity Investments is leveraging their FutureTimeline app on Facebook to build new relationships.
  • Sanofi US
    Laura Kolodjeski, Sr. Manager of U.S. Diabetes Patient Centered Unit
    How Sanofi US has developed and operationalized a modern digital content strategy.
  • Green Mountain Coffee Roasters
    Crystal King, Social Media Manager at Keurig
    How Green Mountain Coffee Roasters uses social customer service to foster brand loyalty and engagement.
  • Hilton
    Vanessa Sain-Dieguez, Director of Social Media Planning & Integration
    How Hilton Worldwide is using social to extend hospitality beyond the front desk.
  • Dassault Systemes
    Aurélien Blaha, Senior Manager of Social Communications
    How Dassault Systèmes asked fans to change the world using social media.
  • Reebok
    Ben Cobb, Global Content & Community Manager
    How Reebok works with influencers, ambassadors, and brand partners to increase social buzz.
  • EMC Corporation
    Thom Lytle, Senior Manager of Social Media
    How EMC Corporation used a careful recipe of tools and processes to reshape years of massive unstructured growth (and a few bad habits) across their social ecosystem.


bw26_bos_host We were thrilled that BlogWell Boston could be held at Fidelity Investments’ headquarters. A longtime member of, Fidelity Investments has always been a generous, supportive participant, and it was a true honor to have them host this event. Big thanks to Megan Kelley, Martha Hayward, and the entire Fidelity Investments team for welcoming us all to Boston!

Sponsors and Partners

Smart folks who help make this event possible

Lead Sponsor

  • Jive


  • Unmetric
  • Adobe
  • Sprinklr
  • Shoutlet
  • GeoFluent
  • Nexgate
  • Ditto
  • Spredfast
  • Offerpop
  • Mass Relevance
  • TrackMaven


  • Social Media Club Boston
  • PRSA Boston
  • MIT Enterprise Forum
  • AMA Boston


People love events

Past Attendees

3M • Adobe • Aflac • Allstate • Amazon • American Express • American Family Insurance • Apple • AT&T • Bank of America • Best Buy • Boeing • Capital One • Cargill • Charles Schwab • Chevron • Chick-fil-A • Cisco • Coca-Cola • Colgate-Palmolive • ConAgra Foods • Costco • Crate & Barrel • CVS • Dell • DIRECTV • Disney • Discover • Dole Food Company • Domino’s • Dow Chemical • eBay • EMC • Exelon • FedEx • Ford • Gannett • Gap • GE • General Mills • General Motors • Google • H&R Block • Hertz • Hitachi • The Home Depot • HP • HSBC • Humana • IBM • IKEA • Intel • Intuit • JPMorgan Chase • Johnson & Johnson • Kraft Foods • Level 3 Communications • Lockheed Martin • Mattel • McDonald’s • MetLife • Michelin • Microsoft • MillerCoors • National Guard • Newell Rubbermaid • Nike • Nintendo • Northwestern Mutual • Novartis • PayPal • PepsiCo • Pfizer • Procter & Gamble • Progressive • Raytheon • REI • SAP • Sears • Shell Oil • Sony • Sprint • Starbucks • State Farm • Sun Microsystems • Supervalu • Symantec • Target • Texas Instruments • Ticketmaster • Turner • Tyson Foods • United • UnitedHealth Group • UPS • USAA • U.S. Navy • Verizon • Visa • Walgreens • Walmart • Walt Disney • Wells Fargo • Whole Foods • Whirlpool • Xerox • Yahoo!

What They Had to Say

  • “If you want to jump years ahead of what consultants say you could do and instead find out what has actually been done, go to BlogWell.”
    Dan Phelps, T. Rowe Price
  • “BlogWell is a great opportunity to connect with the community, network, and hear interesting, insightful case studies from top companies.”
    Tyler Easley, Quiksilver
  • “I left the event with a ton of actionable insights — it’s not often I get that from conferences.”
    Seth Keeler, American Family Insurance
  • “You’ll leave feeling you can manage social media better.”
    Jody Hallman, Perdue Farms
  • “BlogWell is a fantastic opportunity to learn best practices directly from the professionals who are implementing them.”
    Shelby Stoolman, ConAgra Foods
  • “The best social media conference I’ve attended.”
    Jillian Coyle, National Guard
  • “If you’re in social, BlogWell is a must-attend event. There’s nowhere else to hear and learn from so many big brands.”
    Trish Nettleship, UCB Pharma
  • “Hear candid statements from big brands on what has and hasn’t worked for them.”
    Michael Contreras, Dole Food Company

Past Blogwells

BlogWell New York 4/2/14 BlogWell New York 4/2/14 Johnson & Johnson ∙ General Electric ∙ TD Ameritrade ∙ Paychex ∙ Novartis ∙ Life Time Fitness ∙ Thomson Reuters ∙ Michelin BlogWell New York featured social media case studies from fellow member companies, including Johnson & Johnson, General Electric, TD Ameritrade, Paychex, Novartis, Life Time Fitness, Thomson Reuters, and Michelin. Themes from the day included building an insights-driven social strategy, participating in social as a highly regulated company, creating a new level of brand ambassadors from existing fans, leveraging internal thought leaders, and more.

BlogWell Dallas 2/19/14 BlogWell Dallas 2/19/14 Southwest Airlines ∙ AT&T ∙ BMW ∙ RadioShack ∙ USAA ∙ UnitedHealth Group ∙ BMC Software ∙ ConocoPhillips BlogWell Dallas featured social media case studies from fellow member companies, including Southwest Airlines, AT&T, RadioShack, BMW, UnitedHealth Group, BMC Software, USAA, and ConocoPhillips. Themes from the day included engaging fans with surprise and delight tactics, cultivating influencer communities, activating employees as advocates, launching a social command center, and more.

BlogWell Boston 10/22/13 BlogWell Boston 10/22/13 Fidelity Investments ∙ Reebok ∙ Sanofi US ∙ Hilton Worldwide ∙ EMC Corporation ∙ Dassault Systemes ∙ Dunkin’ Donuts ∙ Green Mountain Coffee Roasters BlogWell Boston at Fidelity featured social media case studies from fellow member companies, including Fidelity Investments, Hilton Worldwide, Dunkin’ Donuts, Reebok, EMC Corporation, Sanofi US, Dassault Systèmes, and Green Mountain Coffee Roasters. Themes from the day included using social customer service to foster brand loyalty and engagement, developing a modern digital content strategy, working with influencers, ambassadors, and brand partners to increase social buzz, and more.

BlogWell Bay Area 8/6/13 BlogWell Bay Area 8/6/13 The Coca-Cola Company ∙ Intel ∙ Whole Foods Market ∙ Citrix ∙ UCB Pharma ∙ Xerox ∙ Thrivent Financial ∙ HSN BlogWell Bay Area featured social media case studies from fellow member companies, including The Coca-Cola Company, Intel, Whole Foods Market, Citrix, UCB Pharma, Xerox, Thrivent Financial, and HSN. Themes from the day included developing a social marketing plan that drives thought leadership, evolving into a social business, using data and content to break through the noise, creating a balanced corporate and local social media strategy, and more.

BlogWell Chicago 6/19/13 BlogWell Chicago 6/19/13 Moen ∙ Grainger ∙ Humana ∙ Honda ∙ U.S. Bank ∙ American Eagle Outfitters ∙ McCormick ∙ Sonic Drive-In BlogWell Chicago featured social media case studies from fellow member companies, including U.S. Bank, Honda, Sonic Drive-In, McCormick, Humana, American Eagle Outfitters, Grainger, and Moen. Themes from the day included managing multiple social media agencies, developing playbooks to carry out social media strategies, creating brand awareness in the social space, using social media to launch new products, and more.

BlogWell New York 4/18/13 BlogWell New York 4/18/13 Walgreens ∙ TD Bank Group ∙ ComEd ∙ Monster ∙ Wendy’s ∙ Walmart ∙ Verizon ∙ Corning BlogWell New York featured social media case studies from fellow member companies, including Walgreens, TD Bank Group, ComEd, Monster, Wendy’s, Walmart, Verizon, and Corning. Themes from the day included becoming a social business, implementing an internal social media platform, using data to build better social media strategies, monitoring social media to make business decisions, and more.

BlogWell Los Angeles 12/5/12 BlogWell Los Angeles 12/5/12 McDonald’s ∙ General Mills ∙ Raytheon ∙ Kaiser Permanente ∙ MGM Resorts ∙ Mattel ∙ Life Technologies ∙ Microsoft BlogWell Los Angeles featured social media case studies from fellow member companies, including McDonald’s, General Mills, Raytheon, Kaiser Permanente, MGM Resorts, Mattel, Life Technologies, and Microsoft. Themes from the day included launching corporate video blogs, using social media for lead generation, building a team of connected community managers, integrating social media into traditional branding campaigns, and more.

BlogWell New York 9/12/12 BlogWell New York 9/12/12 Visa ∙ GE ∙ Best Buy ∙ Avon ∙ Dow Chemical ∙ Food Network ∙ McGraw-Hill ∙ Outback Steakhouse BlogWell New York featured social media case studies from fellow member companies, including Visa, GE, Best Buy, Avon, Dow Chemical, Food Network, McGraw-Hill, and Outback Steakhouse. Themes from the day included training and empowering employees to use social media, socializing your customer loyalty program, building brand advocacy through shared social media applications, developing a company-wide internal social media network, and more.

BlogWell Chicago 7/18/12 BlogWell Chicago 7/18/12 American Family Insurance ∙ MillerCoors ∙ FedEx ∙ Kraft Foods ∙ Reebok ∙ U.S. Cellular ∙ 3M ∙ Aetna BlogWell Chicago featured social media case studies from American Family Insurance, MillerCoors, Kraft Foods, Reebok, FedEx, Aetna, 3M, and U.S. Cellular. Some topics from the day included how to make social media work for your culture and reputation, developing and maintaining a Pinterest strategy, empowering your store associates on a local level, using community to succeed in a heavily-regulated industry, and more.

BlogWell San Francisco 3/27/12 BlogWell San Francisco 3/27/12 Farmers Insurance ∙ Rogers Communications ∙ Target ∙ Yahoo! ∙ NVIDIA ∙ Verizon ∙ Hatachi Data Systems ∙ Autodesk BlogWell San Francisco featured social media case studies from Farmers Insurance, Rogers Communications, Target, Yahoo!, NVIDIA, Verizon, Hatachi Data Systems, and Autodesk. Themes included how to measure social media ROI, how to generate new product ideas from fans, how to turn critics into brand ambassadors, and more.

BlogWell Dallas 1/24/12 BlogWell Dallas 1/24/12 AMD ∙ Coldwell Banker Real Estate ∙ AT&T ∙ Level 3 ∙ United Airlines ∙ Texas Instruments ∙ Northwestern Mutual ∙ Shell BlogWell Dallas featured social media case studies from Shell, Coldwell Banker Real Estate, Level 3, United Airlines, AMD, Texas Instruments, Northwestern Mutual, and AT&T. Themes included how to connect with followers using Tweetchats, creating engaging video content, using community as an integrated part of sales strategy, corporate blogging, and more.

BlogWell Atlanta 11/8/2011 BlogWell Atlanta 11/8/2011 Newell Rubbermaid ∙ UPS ∙ The Home Depot ∙ NCR Corporation ∙ Georgia-Pacific ∙ DeVry University ∙ Coca-Cola ∙ Solo Cup BlogWell Atlanta featured social media case studies from Newell Rubbermaid, UPS, The Home Depot, NCR Corporation, Georgia-Pacific, DeVry University, Coca-Cola, and Solo Cup Company. Themes included how to grow privately-branded communities, launching social efforts for BtoB financial services, using social media for excellent customer service, and more.

BlogWell Seattle 8/9/2011 BlogWell Seattle 8/9/2011 REI ∙ The Clorox Company ∙ Microsoft ∙ Deluxe Corporation ∙ Itron ∙ Quaker Oats ∙ Cargill ∙ Boeing BlogWell Seattle featured social media case studies from REI, The Clorox Company, Microsoft, Deluxe Corporation, Itron, Quaker Oats, Cargill, and Boeing. Themes included how to empower fans to develop ideas and create buzz during public launches, developing a company-wide listening strategy, the benefits and challenges of distributing social media throughout the organization, and more.

BlogWell San Francisco 6/20/2011 BlogWell San Francisco 6/20/2011 Adobe ∙ InterContinental Hotels Group ∙ SAP ∙ Mattel ∙ Kaiser Permanente ∙ Intel ∙ Sears Holdings Corporation ∙ Chevron BlogWell San Francisco featured social media case studies from Adobe, InterContinental Hotels Group, SAP, Mattel, Kaiser Permanente, Intel, Sears Holdings Corporation, and Chevron. Themes included how to use LinkedIn to target decision makers, how to create excellent customer service using social media tools, how to change engagement strategies to better connect with fans, and more.

BlogWell DC 5/4/2011 BlogWell DC 5/4/2011 USA TODAY ∙ U.S. Navy ∙ Internal Revenue Service ∙ ConAgra Foods ∙ Discovery Communications ∙ UnitedHealth Group ∙ Delta Air Lines ∙ National Association of REALTORS BlogWell DC featured social media case studies from USA TODAY, U.S. Navy, Internal Revenue Service, ConAgra Foods, Discovery Communications, UnitedHealth Group, Delta Air Lines, and the National Association of REALTORS. Themes included how to use Twitter to drive web traffic and engagement for events, how to move social media forward in a sensitive environment, the social media recruiting process, and more.

BlogWell New York 3/29/2011 BlogWell New York 3/29/2011 Scholastic ∙ Sabre Holdings ∙ H&R Block ∙ Walmart ∙ Hewlett-Packard ∙ American Express ∙ Scripps Networks ∙ Cisco Systems BlogWell New York featured social media case studies from Scholastic, Sabre Holdings, H&R Block, Walmart, Hewlett-Packard, American Express, Scripps Networks, and Cisco Systems. Themes included how to use Facebook to launch a new product, how to focus your social site efforts on customer experience, how to engage with massive audiences internally via social media, and more.

BlogWell Austin 2/2/2011 BlogWell Austin 2/2/2011 REI ∙ Research In Motion ∙ Dell ∙ Texas Instruments ∙ Kellogg Company ∙ Toyota ∙ UPS ∙ InterContinental Hotels Group BlogWell Austin featured social media case studies from REI, Dell, Texas Instruments, Kellogg Company, Toyota, InterContinental Hotels Group, UPS, and Research In Motion. Themes included how to leverage social media to build brand advocacy, how to lock down a global social listening strategy, how to use location-based check-ins to build relationships and drive sales, and more.

Blogwell Philadelphia 11/9/2010 Blogwell Philadelphia 11/9/2010 SAP ∙ SunGard ∙ Scholastic ∙ Pfizer ∙ BlackRock ∙ Johnson and Johnson ∙ Hershey’s ∙ Discovery Communications BlogWell Philadelphia featured social media case studies from SAP, Johnson & Johnson, SunGard, Scholastic, Discovery Communications, Pfizer, Hershey, and BlackRock. Themes included how to build communities both online and offline, how to engage your customers through social media, how to monitor your progress, and more.

BlogWell Chicago 8/11/2010 BlogWell Chicago 8/11/2010 McDonald’s ∙ Whirlpool ∙ General Motors ∙ CME Group ∙ Chevron ∙ Alberto Culver ∙ Verizon ∙ Kraft Foods BlogWell Chicago featured social media case studies from McDonald’s, General Motors, Whirlpool, CME Group, Chevron, Alberto Culver, Kraft Foods, and Verizon. Themes included how to build communities both online and offline, how to engage your customers through social media, how to monitor your progress, and more.

BlogWell Seattle 5/5/2010 BlogWell Seattle 5/5/2010 Microsoft ∙ Xerox ∙ Boeing ∙ Nokia ∙ PEMCO Insurance ∙ Starbucks ∙ ExOfficio ∙ Intel BlogWell Seattle featured social media case studies from Microsoft, Xerox, Boeing, Nokia, PEMCO, Starbucks, ExOfficio, and Intel. Themes included how to use fan feedback, how to use social media to build brand loyalty, and how to break down internal social media silos.

BlogWell Cincinnati 4/7/2010 BlogWell Cincinnati 4/7/2010 Duke Energy ∙ Hilton Worldwide ∙ AT&T ∙ Dell ∙ P&G ∙ Tyson Foods ∙ General Mills ∙ Graco BlogWell Cincinnati featured social media case studies from Graco, General Mills, Tyson Foods, Procter & Gamble, Dell, AT&T, Hilton Worldwide, and Duke Energy. Themes included how to implement a global strategy, how to use social media during product recalls, how to engage influencers, and how to create a social media policy.

BlogWell San Diego 2/16/2010 BlogWell San Diego 2/16/2010 US Navy ∙ Starbucks ∙ USAA ∙ Clorox ∙ TurboTax ∙ Avery Dennison ∙ Community Medical Centers ∙ State Farm Insurance BlogWell San Diego featured social media case studies from the U.S. Navy, Starbucks, Clorox, USAA, TurboTax, Avery Dennison, Community Medical Centers, and State Farm Insurance. Themes included how gaming mechanics apply to social media, how to manage social media in a decentralized organization, and how to engage millions of fans through Facebook.

BlogWell Atlanta 11/20/2009 BlogWell Atlanta 11/20/2009 Newell Rubbermaid ∙ Coca-Cola ∙ UPS ∙ Orange Business Services ∙ The Home Depot ∙ ConAgra Foods∙ Turner Broadcasting System ∙ SunGard BlogWell Atlanta featured speakers from Newell-Rubbermaid, The Home Depot, UPS, Coca-Cola, Orange Business Services, SunGard, Turner Broadcasting System, and ConAgra Foods. Themes included how to manage social media from a multi-brand perspective, how to embrace social media culture, how to defend your brand through social media, and how traditional media and social media can work together.

BlogWell Minneapolis 8/13/2009 BlogWell Minneapolis 8/13/2009 General Mills ∙ CME Group ∙ Mayo Clinic ∙ Walmart ∙ AccuQuote ∙ Ford ∙ McDonald’s ∙ Progressive BlogWell Minneapolis, hosted by General Mills, featured speakers from McDonald’s, Mayo Clinic, CME Group, General Mills, AccuQuote, Ford, Progressive, and Walmart. Themes included how to support online word of mouth, using social media at all levels of a corporation, social media for the analytic marketer, engaging in social media in “unsocial” industries, engaging with massive audiences, and using social media to reach online influencers.

BlogWell San Francisco 6/23/2009 BlogWell San Francisco 6/23/2009 SAP ∙ PepsiCo ∙ Wells Fargo ∙ Cisco ∙ Dell ∙ Intuit ∙ Kaiser Permanente ∙ General Mills BlogWell San Francisco featured speakers from Dell, Kaiser Permanente, SAP, Cisco, Intuit, PepsiCo, Wells Fargo, and General Mills. Topics included how to use social media to engage on a daily basis, how to connect with influential talkers online, using communities to deliver extraordinary customer experiences, launching an engagement program amidst a crisis, using social media internally, using social media to collaborate with customers, driving traffic to blogs and communities away from corporate sites, and integrating new media such as FriendFeed and Twitter into campaigns.

BlogWell New York 4/29/2009 BlogWell New York 4/29/2009 Coca-Cola ∙ Turner Broadcasting System ∙ Tyson Foods ∙ Robert Wood Johnson Foundation ∙ Nokia ∙ Microsoft ∙ Johnson & Johnson ∙ GE BlogWell New York featured speakers from Microsoft, General Electric, Nokia, Turner Broadcasting System, Tyson Foods, Robert Wood Johnson Foundation, Coca-Cola, and Johnson & Johnson. Themes included how to engage influencers, taking your story straight to the people who care, using social media tools and trends to change how we work, delivering better experiences for audiences, and how together, we all tell better stories.

BlogWell Chicago 1/22/2009 The Home Depot ∙ Mayo Clinic ∙ H&R Block ∙ Allstate ∙ Molson Coors ∙ US Coast Guard ∙ Sharpie ∙ P&G BlogWell Chicago featured speakers from The Home Depot, Mayo Clinic, Procter & Gamble, US Coast Guard, Sharpie, Allstate, Molson, and H&R Block. Themes included how to engage in social media without freaking out the legal department, growing online communities, government use of social media, and how to promote word of mouth online.

BlogWell BlogWell San Jose 10/28/2008 Walmart ∙ UPS ∙ Cisco ∙ Intel ∙ Wells Fargo ∙ Kaiser Permanente ∙ Graco ∙ The Home Depot BlogWell San Jose featured case study presentations from Cisco, Graco, Intel, The Home Depot, UPS, Wells Fargo, Kaiser Permanente, and Walmart. Themes included using video blogging (vlogging), empowering employees to use social media, social media monitoring, and managing large communities.