Los Angeles 2012 Banner
BlogWell Los Angeles

Case Studies

  • Kaiser Permanente
    Vince Golla, Digital Media and Syndication Director
    Learn how Kaiser Permanente launched and promoted their “Care Stories” video blog through social media channels.
  • McDonald's
    Sosti Ropaitis, Director of Digital & Social Media
    Learn how @McDonaldsCorp is creating timely & engaging social content.
  • Life Technologies
    Robin Smith, Global Senior eMarketing Manager – Search & Social
    Learn how Life Technologies, a BtoB company, is using social media for lead generation and data integration.
  • Microsoft
    Jessica Jensen, Senior Marketing Manager, Windows Social Media, and Rob Wolf, Senior MarComm Manager
    Learn how Microsoft tells their story in social media through a rhythm of small moments and major events.
  • General Mills
    Aaron Miller, Social Media Engagement Manager
    Learn how General Mills is building and empowering a new team of community managers to act as the voice of its brands.
  • MGM Resorts
    Derek Schoen, Internet Marketing Manager – ARIA Resort & Casino
    Learn how MGM Resorts integrated social media into two traditional branding campaigns.
  • Raytheon
    Chris Hawley, Managing Editor, Digital Content
    Learn how Raytheon built a news operation to cover the Farnborough Airshow in real time.
  • Mattel
    Travis Harding, Senior Manager, Social Media, and Jessica Kimiabakhsh, Manager, Social Media for Barbie & Girls
    Learn how Mattel’s integrated Barbie social campaign successfully engaged fans across Facebook, Twitter, Tumblr, and Instagram.

Videos

Don’t forget to check out our live blog posts, presentation decks, and favorite tweets from the event.

Life Technologies: BtoB Social Media — presented by Robin Smith from SocialMedia.org on Vimeo.

MGM Resorts: Integrating Social Media into Traditional Branding Campaigns — presented by Derek Schoen from SocialMedia.org on Vimeo.

Raytheon: Brand Journalism on the Flight Line: How We Covered the Farnborough Airshow — presented by Chris Hawley from SocialMedia.org on Vimeo.

Mattel: Barbie for President: Social Media Case Study — presented by Travis Harding & Jessica Kimiabakhsh from SocialMedia.org on Vimeo.

Sponsors and Partners

Smart folks who help make this event possible

Sponsors

  • Sprinklr
  • Unmetric
  • Marketwire
  • Telligent
  • Bunchball
  • Offerpop
  • Spredfast

Partners

  • AMA Sacramento Valley
  • SoCal BMA
  • SMC San Diego
  • BNI Los Angeles
  • PRSA San Diego/Imperial Counties
  • Social Media Club Los Angeles

Testimonials

People love SocialMedia.org events

Past Attendees

3M • Adobe • Allstate • Amazon • American Express • American Family Insurance • Aon • Apple • AT&T • Bank of America • Barnes & Noble • Best Buy • Boeing • Capital One • Cargill • Charles Schwab • Chevron • Chick-fil-A • Cintas • Cisco • Clorox • Coca-Cola • Coldwell Banker • ComEd • ConAgra Foods • Costco • Crate & Barrel • CVS • Dell • Del Monte Foods • Delta Air Lines • DirectTV • Discover • Discovery Communications • Dole Food Company • Domino’s • Dow Chemical • eBay • FedEx • Fidelity • Ford • Gannett • Gap • GE • General Mills • General Motors • GNC • Google • Graco • H&R Block • The Hershey Company • Hertz • Hilton Worldwide • Hitachi • The Home Depot • HP • HSBC • Humana • IBM • IKEA • Intel • Internal Revenue Service • Intuit • JanSport • Johnson & Johnson • JPMorgan Chase • Kaiser Permanente • Kraft Foods • Level 3 Communications • Levi Strauss • Liz Claiborne • Logitec • Mattel • Mayo Clinic • McAfee • McDonald’s • Medtronic • Michelin • Microsoft • MillerCoors • Molson • Monster • Motorola • MTV Networks • National Guard • NCR • Nestle Purina • Newell Rubbermaid • Nike • Nintendo • Nokia • Nordstrom • Northwestern Mutual • Novartis • OfficeMax • Orbitz • PayPal • PepsiCo • Pfizer • Procter & Gamble • Progressive Insurance • REI • Sabre Holdings • SAP • Scholastic • Sears • Sharpie • Shell Oil • Sony • Sprint • Starbucks • State Farm • Sun Microsystems • SunGard • Supervalu • Symantec • T-Moblie • Target • Texas Instruments • The North Face • Thomson Reuters • Ticketmaster • Toyota • Turner Broadcasting System • Tyson Foods • United • UPS • USAA • U.S. Navy • Verizon • Visa • Walmart • Walt Disney • Warner Bros. • Wells Fargo • Western Digital • Whirlpool • Wyndham Worldwide • Xerox • Yahoo!

What They Had to Say

  • “If you want to jump years ahead of what consultants say you could do and instead find out what has actually been done, go to BlogWell.”
    — Dan Phelps, T. Rowe Price
  • “I left the event with a ton of actionable insights — it’s not often I get that from conferences.”
    — Seth Keeler, American Family Insurance
  • “If you’re responsible for social media for your company, you need to be at this event — you need to know these people.”
    — Stacey Moncrieff, National Association of REALTORS
  • “You’ll leave feeling you can manage social media better.”
    — Jody Hallman, Perdue Farms
  • “BlogWell is a fantastic opportunity to learn best practices directly from the professionals who are implementing them.”
    — Shelby Stoolman, ConAgra Foods
  • “The best social media conference I’ve attended.”
    — Jillian Coyle, National Guard
  • “BlogWell will help you realize that you’re not alone — and that others have been there and can help.”
    — Deana Oseguera, HSBC
  • “Hear candid statements from big brands on what has and hasn’t worked for them.”
    — Michael Contreras, Dole Food Company
  • “Great quick hits on great information. The variety of tracks was excellent and the pace was terrific. Loved it! Thumbs up!”
    — Sumer Gregg, Xerox

Past Blogwells

BlogWell New York 4/18/13 BlogWell New York 4/18/13 Walgreens ∙ TD Bank Group ∙ ComEd ∙ Monster ∙ Wendy’s ∙ Walmart ∙ Verizon ∙ Corning BlogWell New York featured social media case studies from fellow SocialMedia.org member companies, including Walgreens, TD Bank Group, ComEd, Monster, Wendy’s, Walmart, Verizon, and Corning. Themes from the day included becoming a social business, implementing an internal social media platform, using data to build better social media strategies, monitoring social media to make business decisions, and more.

BlogWell Los Angeles 12/5/12 BlogWell Los Angeles 12/5/12 McDonald’s ∙ General Mills ∙ Raytheon ∙ Kaiser Permanente ∙ MGM Resorts ∙ Mattel ∙ Life Technologies ∙ Microsoft BlogWell Los Angeles featured social media case studies from fellow SocialMedia.org member companies, including McDonald’s, General Mills, Raytheon, Kaiser Permanente, MGM Resorts, Mattel, Life Technologies, and Microsoft. Themes from the day included launching corporate video blogs, using social media for lead generation, building a team of connected community managers, integrating social media into traditional branding campaigns, and more.

BlogWell New York 9/12/12 BlogWell New York 9/12/12 Visa ∙ GE ∙ Best Buy ∙ Avon ∙ Dow Chemical ∙ Food Network ∙ McGraw-Hill ∙ Outback Steakhouse BlogWell New York featured social media case studies from fellow SocialMedia.org member companies, including Visa, GE, Best Buy, Avon, Dow Chemical, Food Network, McGraw-Hill, and Outback Steakhouse. Themes from the day included training and empowering employees to use social media, socializing your customer loyalty program, building brand advocacy through shared social media applications, developing a company-wide internal social media network, and more.

BlogWell Chicago 7/18/12 BlogWell Chicago 7/18/12 American Family Insurance ∙ MillerCoors ∙ FedEx ∙ Kraft Foods ∙ Reebok ∙ U.S. Cellular ∙ 3M ∙ Aetna BlogWell Chicago featured social media case studies from American Family Insurance, MillerCoors, Kraft Foods, Reebok, FedEx, Aetna, 3M, and U.S. Cellular. Some topics from the day included how to make social media work for your culture and reputation, developing and maintaining a Pinterest strategy, empowering your store associates on a local level, using community to succeed in a heavily-regulated industry, and more.

BlogWell San Francisco 3/27/12 BlogWell San Francisco 3/27/12 Farmers Insurance ∙ Rogers Communications ∙ Target ∙ Yahoo! ∙ NVIDIA ∙ Verizon ∙ Hatachi Data Systems ∙ Autodesk BlogWell San Francisco featured social media case studies from Farmers Insurance, Rogers Communications, Target, Yahoo!, NVIDIA, Verizon, Hatachi Data Systems, and Autodesk. Themes included how to measure social media ROI, how to generate new product ideas from fans, how to turn critics into brand ambassadors, and more.

BlogWell Dallas 1/24/12 BlogWell Dallas 1/24/12 AMD ∙ Coldwell Banker Real Estate ∙ AT&T ∙ Level 3 ∙ United Airlines ∙ Texas Instruments ∙ Northwestern Mutual ∙ Shell BlogWell Dallas featured social media case studies from Shell, Coldwell Banker Real Estate, Level 3, United Airlines, AMD, Texas Instruments, Northwestern Mutual, and AT&T. Themes included how to connect with followers using Tweetchats, creating engaging video content, using community as an integrated part of sales strategy, corporate blogging, and more.

BlogWell Atlanta 11/8/2011 BlogWell Atlanta 11/8/2011 Newell Rubbermaid ∙ UPS ∙ The Home Depot ∙ NCR Corporation ∙ Georgia-Pacific ∙ DeVry University ∙ Coca-Cola ∙ Solo Cup BlogWell Atlanta featured social media case studies from Newell Rubbermaid, UPS, The Home Depot, NCR Corporation, Georgia-Pacific, DeVry University, Coca-Cola, and Solo Cup Company. Themes included how to grow privately-branded communities, launching social efforts for BtoB financial services, using social media for excellent customer service, and more.

BlogWell Seattle 8/9/2011 BlogWell Seattle 8/9/2011 REI ∙ The Clorox Company ∙ Microsoft ∙ Deluxe Corporation ∙ Itron ∙ Quaker Oats ∙ Cargill ∙ Boeing BlogWell Seattle featured social media case studies from REI, The Clorox Company, Microsoft, Deluxe Corporation, Itron, Quaker Oats, Cargill, and Boeing. Themes included how to empower fans to develop ideas and create buzz during public launches, developing a company-wide listening strategy, the benefits and challenges of distributing social media throughout the organization, and more.

BlogWell San Francisco 6/20/2011 BlogWell San Francisco 6/20/2011 Adobe ∙ InterContinental Hotels Group ∙ SAP ∙ Mattel ∙ Kaiser Permanente ∙ Intel ∙ Sears Holdings Corporation ∙ Chevron BlogWell San Francisco featured social media case studies from Adobe, InterContinental Hotels Group, SAP, Mattel, Kaiser Permanente, Intel, Sears Holdings Corporation, and Chevron. Themes included how to use LinkedIn to target decision makers, how to create excellent customer service using social media tools, how to change engagement strategies to better connect with fans, and more.

BlogWell DC 5/4/2011 BlogWell DC 5/4/2011 USA TODAY ∙ U.S. Navy ∙ Internal Revenue Service ∙ ConAgra Foods ∙ Discovery Communications ∙ UnitedHealth Group ∙ Delta Air Lines ∙ National Association of REALTORS BlogWell DC featured social media case studies from USA TODAY, U.S. Navy, Internal Revenue Service, ConAgra Foods, Discovery Communications, UnitedHealth Group, Delta Air Lines, and the National Association of REALTORS. Themes included how to use Twitter to drive web traffic and engagement for events, how to move social media forward in a sensitive environment, the social media recruiting process, and more.

BlogWell New York 3/29/2011 BlogWell New York 3/29/2011 Scholastic ∙ Sabre Holdings ∙ H&R Block ∙ Walmart ∙ Hewlett-Packard ∙ American Express ∙ Scripps Networks ∙ Cisco Systems BlogWell New York featured social media case studies from Scholastic, Sabre Holdings, H&R Block, Walmart, Hewlett-Packard, American Express, Scripps Networks, and Cisco Systems. Themes included how to use Facebook to launch a new product, how to focus your social site efforts on customer experience, how to engage with massive audiences internally via social media, and more.

BlogWell Austin 2/2/2011 BlogWell Austin 2/2/2011 REI ∙ Research In Motion ∙ Dell ∙ Texas Instruments ∙ Kellogg Company ∙ Toyota ∙ UPS ∙ InterContinental Hotels Group BlogWell Austin featured social media case studies from REI, Dell, Texas Instruments, Kellogg Company, Toyota, InterContinental Hotels Group, UPS, and Research In Motion. Themes included how to leverage social media to build brand advocacy, how to lock down a global social listening strategy, how to use location-based check-ins to build relationships and drive sales, and more.

Blogwell Philadelphia 11/9/2010 Blogwell Philadelphia 11/9/2010 SAP ∙ SunGard ∙ Scholastic ∙ Pfizer ∙ BlackRock ∙ Johnson and Johnson ∙ Hershey’s ∙ Discovery Communications BlogWell Philadelphia featured social media case studies from SAP, Johnson & Johnson, SunGard, Scholastic, Discovery Communications, Pfizer, Hershey, and BlackRock. Themes included how to build communities both online and offline, how to engage your customers through social media, how to monitor your progress, and more.

BlogWell Chicago 8/11/2010 BlogWell Chicago 8/11/2010 McDonald’s ∙ Whirlpool ∙ General Motors ∙ CME Group ∙ Chevron ∙ Alberto Culver ∙ Verizon ∙ Kraft Foods BlogWell Chicago featured social media case studies from McDonald’s, General Motors, Whirlpool, CME Group, Chevron, Alberto Culver, Kraft Foods, and Verizon. Themes included how to build communities both online and offline, how to engage your customers through social media, how to monitor your progress, and more.

BlogWell Seattle 5/5/2010 BlogWell Seattle 5/5/2010 Microsoft ∙ Xerox ∙ Boeing ∙ Nokia ∙ PEMCO Insurance ∙ Starbucks ∙ ExOfficio ∙ Intel BlogWell Seattle featured social media case studies from Microsoft, Xerox, Boeing, Nokia, PEMCO, Starbucks, ExOfficio, and Intel. Themes included how to use fan feedback, how to use social media to build brand loyalty, and how to break down internal social media silos.

BlogWell Cincinnati 4/7/2010 BlogWell Cincinnati 4/7/2010 Duke Energy ∙ Hilton Worldwide ∙ AT&T ∙ Dell ∙ P&G ∙ Tyson Foods ∙ General Mills ∙ Graco BlogWell Cincinnati featured social media case studies from Graco, General Mills, Tyson Foods, Procter & Gamble, Dell, AT&T, Hilton Worldwide, and Duke Energy. Themes included how to implement a global strategy, how to use social media during product recalls, how to engage influencers, and how to create a social media policy.

BlogWell San Diego 2/16/2010 BlogWell San Diego 2/16/2010 US Navy ∙ Starbucks ∙ USAA ∙ Clorox ∙ TurboTax ∙ Avery Dennison ∙ Community Medical Centers ∙ State Farm Insurance BlogWell San Diego featured social media case studies from the U.S. Navy, Starbucks, Clorox, USAA, TurboTax, Avery Dennison, Community Medical Centers, and State Farm Insurance. Themes included how gaming mechanics apply to social media, how to manage social media in a decentralized organization, and how to engage millions of fans through Facebook.

BlogWell Atlanta 11/20/2009 BlogWell Atlanta 11/20/2009 Newell Rubbermaid ∙ Coca-Cola ∙ UPS ∙ Orange Business Services ∙ The Home Depot ∙ ConAgra Foods∙ Turner Broadcasting System ∙ SunGard BlogWell Atlanta featured speakers from Newell-Rubbermaid, The Home Depot, UPS, Coca-Cola, Orange Business Services, SunGard, Turner Broadcasting System, and ConAgra Foods. Themes included how to manage social media from a multi-brand perspective, how to embrace social media culture, how to defend your brand through social media, and how traditional media and social media can work together.

BlogWell Minneapolis 8/13/2009 BlogWell Minneapolis 8/13/2009 General Mills ∙ CME Group ∙ Mayo Clinic ∙ Walmart ∙ AccuQuote ∙ Ford ∙ McDonald’s ∙ Progressive BlogWell Minneapolis, hosted by General Mills, featured speakers from McDonald’s, Mayo Clinic, CME Group, General Mills, AccuQuote, Ford, Progressive, and Walmart. Themes included how to support online word of mouth, using social media at all levels of a corporation, social media for the analytic marketer, engaging in social media in “unsocial” industries, engaging with massive audiences, and using social media to reach online influencers.

BlogWell San Francisco 6/23/2009 BlogWell San Francisco 6/23/2009 SAP ∙ PepsiCo ∙ Wells Fargo ∙ Cisco ∙ Dell ∙ Intuit ∙ Kaiser Permanente ∙ General Mills BlogWell San Francisco featured speakers from Dell, Kaiser Permanente, SAP, Cisco, Intuit, PepsiCo, Wells Fargo, and General Mills. Topics included how to use social media to engage on a daily basis, how to connect with influential talkers online, using communities to deliver extraordinary customer experiences, launching an engagement program amidst a crisis, using social media internally, using social media to collaborate with customers, driving traffic to blogs and communities away from corporate sites, and integrating new media such as FriendFeed and Twitter into campaigns.

BlogWell New York 4/29/2009 BlogWell New York 4/29/2009 Coca-Cola ∙ Turner Broadcasting System ∙ Tyson Foods ∙ Robert Wood Johnson Foundation ∙ Nokia ∙ Microsoft ∙ Johnson & Johnson ∙ GE BlogWell New York featured speakers from Microsoft, General Electric, Nokia, Turner Broadcasting System, Tyson Foods, Robert Wood Johnson Foundation, Coca-Cola, and Johnson & Johnson. Themes included how to engage influencers, taking your story straight to the people who care, using social media tools and trends to change how we work, delivering better experiences for audiences, and how together, we all tell better stories.

BlogWell Chicago 1/22/2009 The Home Depot ∙ Mayo Clinic ∙ H&R Block ∙ Allstate ∙ Molson Coors ∙ US Coast Guard ∙ Sharpie ∙ P&G BlogWell Chicago featured speakers from The Home Depot, Mayo Clinic, Procter & Gamble, US Coast Guard, Sharpie, Allstate, Molson, and H&R Block. Themes included how to engage in social media without freaking out the legal department, growing online communities, government use of social media, and how to promote word of mouth online.

BlogWell BlogWell San Jose 10/28/2008 Walmart ∙ UPS ∙ Cisco ∙ Intel ∙ Wells Fargo ∙ Kaiser Permanente ∙ Graco ∙ The Home Depot BlogWell San Jose featured case study presentations from Cisco, Graco, Intel, The Home Depot, UPS, Wells Fargo, Kaiser Permanente, and Walmart. Themes included using video blogging (vlogging), empowering employees to use social media, social media monitoring, and managing large communities.