Disclosure Best Practices Toolkit: Agency and Contractor Disclosure

Focus:

Best practices for vendors, agencies, and subcontractors that act on behalf of a company.

When using external agencies or personnel to communicate on our behalf, I will:

1. Require my agency to disclose its relationship with my company when it conducts blogger relations.
2. Require my agency to be truthful and never knowingly deceive bloggers.
3. Publicly acknowledge when my agency and/or related parties act contrary to these policies, and quickly take corrective action where possible.
4. Require agencies and agency personnel to meet or exceed our internal disclosure requirements.
5. Require agencies to enforce these requirements on their subcontractors.
6. Always discuss and secure formal agreement on these practices before entering into a business relationship with an agency involved in social media.