Clorox: Using gaming strategies to grow community

3/25 | Private member call

Greg Piche, who serves as the Social Network Architect at Clorox, will lead a members-only conference call, “Clorox: Using gaming strategies to grow community.”

Clorox is using some innovative gaming structures to make sure people are getting (and staying) involved in their community. In this call, Clorox’s Greg Piche will give a quick overview of his BlogWell San Diego presentation on this topic, and we’ll open up the discussion for questions and to hear how other members are driving engagement. Some of the topics we can discuss:

• Creating rewards that matter
• Motivating employees vs. external members
• Establishing leader-boards and point levels

Private member call | March 25, 2 PM (EST) | Members log-in for details

Jim Sterne: Social media metrics

3/30 | Private member call

Jim Sterne, who serves as the Co-founder at Web Analytics Association, will lead a members-only conference call, “Jim Sterne: Social media metrics.”

The quest for proper social media metrics seems endless, but author Jim Sterne may be able to lend a hand. We’ll talk with him a week before his new book, “Social Media Metrics: How to Measure and Optimize Your Marketing Investment” hits the shelves. We’ll discuss the metrics that matter most — specific, actionable numbers and the frameworks to implement them. We’ll also discuss:

• Properly analyzing Facebook and Twitter counts
• Efficiently leveraging resources spent on social media
• Building metrics needed to win over skeptics

Private member call | March 30, 2 PM (EST) | Members log-in for details

BlogWell: How big brands use social media

4/7 | Cincinnati, OH

Duke Energy, AT&T, Dell, Tyson Foods, P&G, and more share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.

Get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.

Cincinnati, OH | April 7, 1-5 PM | $250 | Register here

BlogWell: How Big Brands Use Social Media

5/5 | Seattle, WA

Microsoft, Xerox, Boeing, Chevron, PEMCO Insurance, Starbucks, ExOfficio, and Intel share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.

Get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.

Seattle, WA | May 5, 1-5 PM | $250 | Register here