Ariba & Clorox: Launching new online communities
Justin Fogarty, who serves as as the Marketing Specialist at Ariba & Gregory Piche, who serves as the Social Network Architect at Clorox, will lead a members-only conference call, “Launching new online communities.”
Two SMBC members are each in the process of launching new online communities. Greg and Justin will discuss the challenges of their respective launches, including:
- Execution of the launch, from beginning to now
- Unexpected challenges and what they wish they’d known going in
- Organizing and implementing feedback
See the community sites: Ariba Exchange (http://exchange.ariba.com) and Clorox’s Open Innovation Virtual Network (www.clorox.hivelive.com)
Private member call | November 4, 3 PM (EST) | Members log-in for details


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