FTC: New guidelines on disclosure, endorsements and testimonials

Richard Cleland, who serves as the Assistant Director for the Division of Advertising Practices at Federal Trade Commission, will lead a members-only conference call, “FTC: New guidelines on disclosure, endorsements and testimonials.”

Now that the long-awaited revisions are here, corporations and bloggers are going over the rules of the road for proper, ethical, and legal advertising. We’ll get a look at the changes first-hand with Richard of the FTC, who will discuss the steps companies must take to limit liability by:

• Requiring disclosure and truthfulness in social media outreach
• Monitoring the conversation and correct misstatements
• Creating social media policies and training programs

Private member call | October 14, 2 PM (EST) | Members log-in for details