SocialMedia.org

Social media case studies from Dell, MasterCard, American Airlines, and 14 more

SocialMedia.org Staff — Wed, 15 May 2013 15:00:32 +0000

These case studies (along with a bunch of career openings, new hires, and fantastic upcoming events) were featured in today’s edition of SocialMedia.org’s Big List. You can sign yourself up using our handy form below.

Dell Director of Global Social Media Richard Margetic gives some tips for BtoB social listening. >> B2B Lead Roundtable Blog
Coke Zero helped forgetful sons and daughters with a Mother’s Day present by painting portraits of the fans who tweeted them their best excuses with #motherpiece. >> Adweek
MasterCard has rolled out their new Conversation Suite, which gives them real-time data on what people are saying about their brand in social media. >> Brandchannel
Weber-Stephen is hosting their first Facebook contest for Father’s Day where one father-son/daughter team can win a trip to learn how to grill with Kevin Kolman. >> Weber
NBC Sports created a variety of ways to engage with fans on Facebook, Twitter, and Instagram during the Kentucky Derby. >> Lost Remote
Goldman Sachs’ Global Head of Brand Marketing and Digital Strategy, Lisa Shalett, explains why they finally made the decision to join social media conversations about their brand. >> Reputation Capital
American Airlines is offering exclusive perks to customers with high Klout scores. >> Ad Age
KFC is asking their social media fans to submit photos or Vine videos of their best “I Ate the Bones” face for a chance to be included in their next online advertisement. >> Facebook
Major League Baseball’s Director of Social Media Content, Arturo Pardavila III, and Director of Social Media, Dave Feldman, share why they let comedian Rob Delaney take over their official Twitter account for a day. >> Mashable
Tesco, Coca-Cola, Unilever, and PepsiCo are among the brands Facebook has chosen for their new UK Advisory Board. >> M&M Global
Vanderbilt University’s children’s hospital is offering a download from an album co-created by children in their music therapy sessions to their blog subscribers and Facebook fans. >> Vanderbilt University

Disclosure: Coke Zero, Weber-Stephen, KFC, and Coca-Cola are SocialMedia.org members (and awesome ones at that!), but even if they weren’t, we’d write about them anyway.

SocialMedia.org’s weekly list of upcoming word of mouth and social media conferences

SocialMedia.org Staff — Tue, 14 May 2013 15:00:22 +0000

Each Tuesday we share a preview of the great upcoming word of mouth and social media events we feature as part of our weekly SocialMedia.org’s Big List newsletter.

If you’re hosting something amazing, let us know about it by emailing us at editor [at] socialmedia [dot] org.

May

FUEL – Technology — May 14, Chicago, IL >> http://bmachicago.org/fuel2013#.UYfytkpW18F (SocialMedia.org members receive the discounted $95 rate.)
Digital Summit — May 14-15, Atlanta, GA >> http://www.digitalsummit.com/index.html
WOMM-U — May 20-22, Chicago, IL >> http://members.womma.org/p/cm/ld/fid=23

June

EmMeCon Emerging Media Conference — June 3-6, Seattle, WA >> http://wappow.com/emerging-media/seattle/
The Corporate Social Media Summit — June 12-13, New York, NY >> http://usefulsocialmedia.com/newyork/
Social Media Strategies Summit — June 12-13, New York, NY >> http://www.socialmediastrategiessummit.com/new-york-2013.html
Customer Relationship Management Conference — June 17-19, Chicago, IL >> http://www.thecrmc.com/
BlogWell Chicago — June 19, Chicago, IL >> http://socialmedia.org/blogwell/chicago4/

July

ANA Digital and Social Media Conference — July 14-16, Dana Point, CA >> http://www.ana.net/conference/show/id/DSM-JUL13
Social Recruiting Strategies Conference — July 23-25, Chicago, IL >> http://socialrecruitingstrategies.com/chicago-2013/
Inbound Marketing Summit — July 30-31, San Francisco, CA >> http://www.inboundmarketingsummit.com/san-francisco/

August

BlogWell Bay Area — August 6, Bay Area, CA >> http://socialmedia.org/blogwell/
Social Media Strategies Summit — August 27-28, Dallas, TX >> http://socialmediastrategiessummit.com/dallas-2013.html

September

Content Marketing World 2013 — September 9-12, Cleveland, OH >> http://contentmarketingworld.com/

October

Pivot Conference — October 15-16, New York, NY >> http://www.pivotcon.com/
BlogWell Boston — October 22, Boston, MA >> http://socialmedia.org/blogwell/

Social media job openings and new hires at First Republic Bank, REI, Pizza Hut, and more

SocialMedia.org Staff — Mon, 13 May 2013 15:00:35 +0000

As a preview for this week’s issue of SocialMedia.org’s Big List, check out some of our favorite career opportunities and new hires we’ll be featuring:

Careers: Job Openings

First Republic Bank is looking for a Social Listening & Analytics Manager and a Social Content Generator to join their team. >> Social Listening & Analytics Manager and Social Content Generator
Target is hiring a Social Media Community Manager who will be responsible for managing their Facebook page. >> Target Careers
REI needs a Temporary Social Media Program Manager to drive their digital engagement program. >> REI Jobs
Pitney Bowes is looking for a Social Media and Web Marketing Manager to develop their social media marketing and amplification strategy. >> Pitney Bowes Careers
Pizza Hut is hiring an Associate Manager of Social Marketing and Digital Partnerships to work with franchisees and educate around social media. >> Yum! Jobs
At SocialMedia.org, we’re looking for a Member Experience Specialist / Community Manager to ensure that our members have an extraordinary experience with our community. >> SocialMedia.org Jobs

Careers: New Hires

Waste Management has welcomed April Sonsona, former Social Media Strategy Analyst at Centers for Disease Control and Prevention, as their new Senior Manager of Social Media. >> LinkedIn
Rajiv Mody, former Director of Social Media at Time Warner Cable, has joined World Wrestling Entertainment as their new VP of Social Media Marketing. >> LinkedIn
Humana has hired Jasmine Hockett as their new Social Media Community Manager. >> LinkedIn

Social media case studies from Lowe’s Home Improvement, PUMA, Budweiser, and 15 more

SocialMedia.org Staff — Wed, 08 May 2013 15:00:38 +0000

Lowe’s Home Improvement CMO Tom Lamb explains why they chose to feature how-to home improvement videos on Vine. >> Ad Age
JCPenney is taking a proactive approach to listening to their consumers’ opinions on Twitter with #jcpListens. >> Business Insider
Oreo, Allstate, Lay’s, and Grey Poupon won the top spots for their social media campaigns in the second annual Facebook Studio Awards. >> PR Daily
Rebecca Boston, Public Relations and Digital Strategist for The Clorox Company’s Green Works brand, talks about their social media strategy shift towards approachable green living. >> Brandchannel
NBC Universal’s The Weather Channel created a tweet-powered tornado to simulate tornado-like wind speeds in their office. >> The Huffington Post
PUMA has created a Dance Dictionary where their fans can replace words with dance moves and send messages to their friends in social media. >> Adverblog
Budweiser is launching their new “Buddy Cup,” which enables users to add someone as a Facebook friend by simply toasting with the special cups. >> Ubergizmo
Maaco is giving their customers collision-repair estimates via Twitter. >> Adweek
Donna Karan International’s Senior VP of Global Communications, Aliza Licht, shares her ten social media marketing commandments for @DKNY and other luxury brands. >> Luxury Daily
Olive Garden is using Facebook to get prom-goers to stop by for dessert on their big night. >> USA Today

Disclosure: Lowe’s Home Improvement, JCPenney, Oreo, Allstate, and PUMA are SocialMedia.org members (and awesome ones at that!), but even if they weren’t, we’d write about them anyway.

SocialMedia.org’s weekly list of upcoming word of mouth and social media conferences

SocialMedia.org Staff — Tue, 07 May 2013 15:00:43 +0000

Each Tuesday we share a preview of the great upcoming word of mouth and social media events we feature as part of our weekly SocialMedia.org’s Big List newsletter.

If you’re hosting something amazing, let us know about it by emailing us at editor [at] socialmedia [dot] org.

May

FUEL – Technology — May 14, Chicago, IL >> http://bmachicago.org/fuel2013#.UYfytkpW18F (SocialMedia.org members receive the discounted $95 rate.)
Digital Summit — May 14-15, Atlanta, GA >> http://www.digitalsummit.com/index.html
WOMM-U — May 20-22, Chicago, IL >> http://members.womma.org/p/cm/ld/fid=23

June

EmMeCon Emerging Media Conference — June 3-6, Seattle, WA >> http://wappow.com/emerging-media/seattle/
The Corporate Social Media Summit — June 12-13, New York, NY >> http://usefulsocialmedia.com/newyork/
Social Media Strategies Summit — June 12-13, New York, NY >> http://www.socialmediastrategiessummit.com/new-york-2013.html
Customer Relationship Management Conference — June 17-19, Chicago, IL >> http://www.thecrmc.com/
BlogWell Chicago — June 19, Chicago, IL >> http://socialmedia.org/blogwell/chicago4/

July

ANA Digital and Social Media Conference — July 14-16, Dana Point, CA >> http://www.ana.net/conference/show/id/DSM-JUL13
Social Recruiting Strategies Conference — July 23-25, Chicago, IL >> http://socialrecruitingstrategies.com/chicago-2013/
Inbound Marketing Summit — July 30-31, San Francisco, CA >> http://www.inboundmarketingsummit.com/san-francisco/

August

BlogWell Bay Area — August 6, Bay Area, CA >> http://socialmedia.org/blogwell/
Social Media Strategies Summit — August 27-28, Dallas, TX >> http://socialmediastrategiessummit.com/dallas-2013.html

September

Content Marketing World 2013 — September 9-12, Cleveland, OH >> http://contentmarketingworld.com/

October

Pivot Conference — October 15-16, New York, NY >> http://www.pivotcon.com/
BlogWell Boston — October 22, Boston, MA >> http://socialmedia.org/blogwell/

Social media job openings and new hires at Coach, Time Warner, The Home Depot, and more

SocialMedia.org Staff — Mon, 06 May 2013 15:00:27 +0000

As a preview for this week’s issue of SocialMedia.org’s Big List, check out some of our favorite career opportunities and new hires we’ll be featuring:

Careers: Job Openings

Coach is looking for a Director of Social Media to develop and gain business support for their social marketing strategy. >> Mediabistro
Time Warner is hiring a Director of Social Media to help market all of their upcoming theatrical release titles via their social channels. >> Time Warner Jobs
Wolverine Worldwide needs a Social Media Marketing Specialist to engage with customers on their Chaco brand’s social media pages and to manage the Chaco Ambassador program. >> Wolverine Worldwide Jobs
Catholic Health Initiatives is hiring an e-Communications Manager who can develop and implement communications strategies for their social media and mobile platforms. >> Career Builder
The Home Depot needs a Social Media Insights Manager who will be responsible for their social media execution and measurement. >> Home Depot Jobs
At SocialMedia.org, we’re looking for a Member Experience Specialist / Community Manager to ensure that our members have an extraordinary experience with our community. >> SocialMedia.org Jobs

Careers: New Hires

Chase Fritchle, former Senior Social Media Community Manager at DeVry University, has joined Live Nation as their Social Media Marketing Manager. >> LinkedIn
Northern Trust has welcomed Jessica Lloyd as their new Manager of Financial Services Marketing/Social Media. >> LinkedIn
Chad Plass has been hired as Medline Industries’ Social Media Manager. >> LinkedIn

Social media case studies from McDonald’s, General Mills, The Home Depot, and 17 more

SocialMedia.org Staff — Wed, 01 May 2013 15:00:38 +0000

McDonald’s Director of Social Media, Rick Wion, shares the story behind their social strategies that have been recognized as elevating the brand. >> Nation’s Restaurant News
General Mills’ Nature Valley brand is encouraging fans on Facebook and Twitter to add their own photos and conversations to their Trail View interactive website. >> Adweek
Jessica Wells, VP of Social Media Marketing at Chico’s, talks about running social media for multiple brands. >> Digiday
Hawaiian Tropic is asking their Facebook fans to choose the next face of the brand who will win a vacation to Hawaii and be featured as their new spokeswoman. >> The New York Times
Quaker’s Cap’n Crunch cereal has launched a YouTube variety show for their mascot that fans can interact with on Twitter and Facebook. >> MediaPost
The Home Depot’s Senior Manager of Social Media, Kathryn Emery, talks about the success of their Richard the Cat meme in social media. >> Brandchannel
Novartis and Alere are teaming up with Time Warner to donate one malaria treatment session for every view of their original film’s trailer on YouTube, as well as other social media calls to action. >> Malaria No More
Snickers launched a Hungry-Me Generator in which fans can create and share their alter ego on Facebook and Twitter. >> Adverblog
Nissan, Urban Outfitters, Converse, Gap, and others are showcased for their engaging use of Vine. >> Brands on Vine

Disclosure: McDonald’s, Rick Wion, General Mills, Nature Valley, The Home Depot, and Novartis are SocialMedia.org members (and awesome ones at that!), but even if they weren’t, we’d write about them anyway.

SocialMedia.org’s weekly list of upcoming word of mouth and social media conferences

SocialMedia.org Staff — Tue, 30 Apr 2013 15:00:49 +0000

Each Tuesday we share a preview of the great upcoming word of mouth and social media events we feature as part of our weekly SocialMedia.org’s Big List newsletter.

If you’re hosting something amazing, let us know about it by emailing us at editor [at] socialmedia [dot] org.

May

Digital Summit — May 14-15, Atlanta, GA >> http://www.digitalsummit.com/index.html
WOMM-U — May 20-22, Chicago, IL >> http://members.womma.org/p/cm/ld/fid=23

June

EmMeCon Emerging Media Conference — June 3-6, Seattle, WA >> http://wappow.com/emerging-media/seattle/
The Corporate Social Media Summit — June 12-13, New York, NY >> http://usefulsocialmedia.com/newyork/
Social Media Strategies Summit — June 12-13, New York, NY >> http://www.socialmediastrategiessummit.com/new-york-2013.html
Customer Relationship Management Conference — June 17-19, Chicago, IL >> http://www.thecrmc.com/
BlogWell Chicago — June 19, Chicago, IL >> http://socialmedia.org/blogwell/chicago4/

July

ANA Digital and Social Media Conference — July 14-16, Dana Point, CA >> http://www.ana.net/conference/show/id/DSM-JUL13
Social Recruiting Strategies Conference — July 23-25, Chicago, IL >> http://socialrecruitingstrategies.com/chicago-2013/
Inbound Marketing Summit — July 30-31, San Francisco, CA >> http://www.inboundmarketingsummit.com/san-francisco/

August

BlogWell Bay Area — August 6, Bay Area, CA >> http://socialmedia.org/blogwell/
Social Media Strategies Summit — August 27-28, Dallas, TX >> http://socialmediastrategiessummit.com/dallas-2013.html

September

Content Marketing World 2013 — September 9-12, Cleveland, OH >> http://contentmarketingworld.com/

October

Pivot Conference — October 15-16, New York, NY >> http://www.pivotcon.com/
BlogWell Boston — October 22, Boston, MA >> http://socialmedia.org/blogwell/

Social media job openings and new hires at Boston Scientific, Amica, Penguin Group, and more

SocialMedia.org Staff — Mon, 29 Apr 2013 15:00:42 +0000

As a preview for this week’s issue of SocialMedia.org’s Big List, check out some of our favorite career opportunities and new hires we’ll be featuring:

Careers: Job Openings

DeVry University is hiring a Social Media Specialist who can engage in online conversations and be their official voice in social media. >> DeVry University Careers
Boston Scientific needs a Social Media Marketing Manager to develop a company-wide social media marketing strategy and set measurable business impact goals. >> Boston Scientific Careers
A&E Networks is looking for an Associate Social Media Producer to be responsible for building out social media creative requests from their coordinator of social media. >> Mashable Jobs
Amica needs a Social Media Community Manager to oversee their branded communities on social channels and build positive relationships with customers. >> Monster
Penguin Group is hiring a Digital and Social Media Marketing Director to create social media strategies and campaigns for their Young Readers Group. >> Beyond.com
At SocialMedia.org, we’re looking for a Member Experience Specialist / Community Manager to ensure that our members have an extraordinary experience with our community. >> SocialMedia.org Jobs

Careers: New Hires

Amway has promoted Christopher Jasinski as their new Lead Marketing Technologist for Social Media. >> LinkedIn
Staples has welcomed James Hills, former Social Media Marketing Manager at Sears Holdings Corporation, as their new Social Media Program Manager. >> LinkedIn
Joseph Earley has been hired as the new Senior Manager of Digital Marketing for Integrys Energy Services. >> LinkedIn

Social media case studies from Four Seasons, Honda, Sephora, and 9 more

SocialMedia.org Staff — Wed, 24 Apr 2013 15:00:27 +0000

The Four Seasons Resort in Santa Barbara is enlisting the help of fashion bloggers to promote their new contest in social media. >> Luxury Daily
Honda shares what was behind their low-budget #Pintermission campaign success. >> Marketing Magazine
Sephora’s Director of Mobile and Digital Marketing, Johnna Marcus, explains why they’re #winning at social media and digital marketplace strategies. >> Brandchannel
The North Face is recognized for their social media marketing innovation with “5 Social Media Marketing Tips to Learn from The North Face.” >> Business 2 Community
Kool-Aid has given their beloved mascot a makeover and a new presence on Facebook, Twitter, and Instagram. >> Forbes
Colgate-Palmolive’s wood cleaner, Murphy Oil Soap, is advocating tree conservation with their Pinterest campaign “Repin. Reforest.” >> Colgate
Nike is letting fans use their favorite Instagram photos to create a pair of custom sneakers. >> PSFK
Haagen-Dazs asked seven artists to create works depicting “la dolce vita” to feature on their #HDMoment Tumblr and other social channels. >> Yahoo! Finance
Viacom’s Comedy Central will hold their five-day comedy festival almost entirely on Twitter using #ComedyFest. >> The New York Times
Jack Daniel’s has launched a secret society on Facebook called “The Order of the Gentlemen,” where fans can earn access to exclusive events and content. >> Popsop

Disclosure: Honda, The North Face, and Kool-Aid are SocialMedia.org members (and awesome ones at that!), but even if they weren’t, we’d write about them anyway.