SocialMedia.org

Social media case studies from Discovery Communications, Playboy, Klondike, and 10 more

SocialMedia.org Staff — Wed, 16 May 2012 15:00:18 +0000

These case studies (along with a bunch of career openings, new hires, and fantastic upcoming events) were featured in today’s edition of SocialMedia.org’s Big List. You can sign yourself up using our handy form on the right.

Discovery Communications’ Director of Digital Communications and Social Media, Amber Harris, shares how truly getting to know your audience on Facebook leads to better engagement, sharing, and reach. >> PR News
ESPN is working with Twitter to create branded campaigns around televised sporting events. Their first program for the NBA finals called “GameFace” encourages fans to tweet their best game face photo for a chance to win on-air coverage. >> B&C
American Express’ Chief Marketing Officer, John Hayes, outlines how they are marketing to fans using Facebook, Foursquare, and Twitter. >> Ad Age
CBS has launched a social TV platform that will aggregate content from Twitter and Facebook and allow fans to connect with actors and each other. >> The Next Web
Victoria’s Secret is using the DJ-focused music site Thefuture.fm to share their models’ favorite tunes and exclusive remixes on Facebook and Twitter. >> Brandchannel
In their latest Twitter campaign, Playboy rewarded users for retweeting their posts with brand messages of girls revealing more and more skin. >> Simply Zesty
Kit Kat’s new application is attempting to relieve their fans’ stress of maintaining their personal social media presence by automatically updating their statuses on Facebook, Twitter, and LinkedIn. >> Canada.com
Univision’s President of Interactive Media and Enterprise Development, Kevin Conroy, talks about how they’re engaging fans on Facebook with their new social video network. >> Lost Remote
Viceroy Hotel Group has launched a Pinterest page that features three boards highlighting their interior design, wedding ceromonies, and cuisine — all aimed at bringing customers closer to the lifestyle and inspiration the brand has to offer. >> Hotel Interactive
Klondike is inviting users to their new Flavor Chamber app to see what their ice cream treats are made of by virtually destroying them and sharing the results with friends on Facebook. >> Creativity Online

Disclosure: Discovery Communications and Amber Harris are SocialMedia.org members (and awesome ones at that!), but even if they weren’t, we’d write about them anyway.

SocialMedia.org’s weekly list of upcoming word of mouth and social media conferences

SocialMedia.org Staff — Tue, 15 May 2012 15:00:25 +0000

Each Tuesday we share a preview of the great upcoming word of mouth and social media events we feature as part of our weekly SocialMedia.org’s Big List newsletter.

If you’re hosting something amazing, let us know about it by emailing us at editor [at] socialmedia [dot] org.

May

Social Media for Defense — May 21-23, Washington D.C. >> http://bit.ly/HDC3Ze

June

Social Media Strategies Summit — June 12, Miami Beach, FL >> http://socialmediastrategiessummit.com/
The Corporate Social Media Summit — June 13-14, New York, NY >> http://usefulsocialmedia.com/newyork/
Digital Cream — June 19, San Jose, CA >> http://wom.us/GBcotv
The Corporate Social Media Summit — June 19-20, San Francisco, CA >> http://usefulsocialmedia.com/sanfrancisco/
Emerging Media Conference — June 19-20, Seattle, WA >> http://wappow.com/emerging-media/seattle/
Social Media Conference — June 20-22, Beverly Hills, CA >> http://www.socialmediaconference.com/conference-la-2012
AllFacebook Marketing Conference — June 28-29, San Francisco, CA >> http://www.mediabistro.com/allfacebookmarketingconference/

July

ANA: Digital & Social Media Conference — July 15-17, Dana Point, CA >> http://wom.us/GBc4is
BlogWell Chicago — July 18, Chicago, IL >> http://socialmedia.org/blogwell/chicago3

August

BlogHer 2012 — August 2-4, New York, NY >> http://www.blogher.com/blogher-12
SES San Francisco — August 13-17, San Francisco, CA >> http://sesconference.com/sanfrancisco/

September

New Media Optimization Summit — September 8-9, Las Vegas, NV >> http://optimizationsummits.com/
BlogWell New York — September 12, New York, NY >> http://socialmedia.org/blogwell
Social Business Summit — September 12, New York, NY >> http://www.socialbusinesssummit.com/newyork
Social Fresh WEST — September 27-28, San Diego, CA >> http://socialfreshconference.com/event/west-2012/

October

DMA 2012 — October 13-18, Las Vegas, NV >> http://www.dma12.org/

Social media job openings and new hires at ADP, Hilton Worldwide, AutoNation, and more

SocialMedia.org Staff — Mon, 14 May 2012 15:01:22 +0000

As a preview for this week’s issue of SocialMedia.org’s Big List, check out some of our favorite career opportunities and new hires we’ll be featuring:

Careers: Job Openings

ADP is hiring a Social Media Web Builder to help set up, configure, and build their Cobalt brand’s social media presence. >> ADP Jobs
Autodesk has an open Community Manager position to manage their hosted online community and to engage users. >> Autodesk Careers Job Number: 12WD10990
AutoNation needs a Social Media Manager to maintain high online customer retention and customer satisfaction, and to monitor customer complaints. >> AutoNation Careers
Amazon is hiring a Head of Social Media Advertising to join their Global Marketing Team and build a team that delivers world class social media programs. >> Amazon Jobs
TIME Inc. is looking for a Social Media Editor to manage their Twitter, Facebook, Pinterest, and Tumblr pages. >> TimeWarner Careers

Careers: New Hires

Caroline Pennartz has been promoted to the new Social Media Specialist position at LevLane. >> Philly Ad Club
Kaplan University has named Kristine Hartman as their new Social Media Analyst. >> LinkedIn
Zena Weist has a new job as Vice President of Strategy at social software company Expion. >> Expion News

Social media case studies from Nutella, The Weather Channel, T-Mobile, and 12 more

SocialMedia.org Staff — Wed, 09 May 2012 15:00:19 +0000

Nutella’s new case study shows that their Facebook ad campaign outperformed their TV ad campaign in terms of positive ROI and total reach. >> Scribd
Zales and 1-800-Flowers.com share their marketing strategies on Facebook during one of the most high-grossing holidays of the year — Mother’s Day. >> Adweek
The NHL’s new social TV application gives hardcore fans a new layer of engagement and more casual fans a chance to get more involved in the game. >> Lost Remote
The Men’s Wearhouse is encouraging fans to upload photos and videos of their own personal style on Facebook for a chance for their wardrobe to be included in their weekly roundup fashion video. >> DMNews
Snack Factory’s Pretzel Crisps brand is releasing new branded video content on their YouTube page to introduce their new mascot. >> MediaPost
T-Mobile has created a contest called “Tweet Races” that challenges their followers to tweet as much as possible with a #4GTweets hashtag. >> TmoNews
For their 30th birthday, The Weather Channel has redesigned their website to include a variety of personalized social media components. >> TechCrunch
Beauty brands Procter & Gamble, Estee Lauder Companies, Lush, and Lancome are bringing back discontinued products based on fans’ feedback on social media. >> The NY Times
Chico’s FAS is launching a goodwill campaign that will make donations and send “Get Well” cards to ill children via their new Facebook application. >> ClickZ
McDonald’s Germany introduced the first crowdsourced burger to sell as a result of over five million votes in their “Mein Burger” campaign. >> PSFK

Disclosure: Procter & Gamble and McDonald’s are SocialMedia.org members (and awesome ones at that!), but even if they weren’t, we’d write about them anyway.

SocialMedia.org’s weekly list of upcoming word of mouth and social media conferences

SocialMedia.org Staff — Tue, 08 May 2012 15:00:16 +0000

Each Tuesday we share a preview of the great upcoming word of mouth and social media events we feature as part of our weekly SocialMedia.org’s Big List newsletter.

If you’re hosting something amazing, let us know about it by emailing us at editor [at] socialmedia [dot] org.

May

The Word of Mouth Crash Course — May 10, Austin, TX >> http://www.wordofmouth.org/crashcourse
The Conversational Marketing Summit — May 14-15, New York, NY >> http://www.federatedmedia.net/events/9/

June

The Corporate Social Media Summit — June 13-14, New York, NY >> http://usefulsocialmedia.com/newyork/
Digital Cream — June 19, San Jose, CA >> http://wom.us/GBcotv
The Corporate Social Media Summit — June 19-20, San Francisco, CA >> http://usefulsocialmedia.com/sanfrancisco/
Social Media Conference — June 20-22, Beverly Hills, CA >> http://www.socialmediaconference.com/conference-la-2012

July

ANA: Digital & Social Media Conference — July 15-17, Dana Point, CA >> http://wom.us/GBc4is
BlogWell Chicago — July 18, Chicago, IL >> http://socialmedia.org/blogwell/chicago3

August

BlogHer 2012 — August 2-4, New York, NY >> http://www.blogher.com/blogher-12
SES San Francisco — August 13-17, San Francisco, CA >> http://sesconference.com/sanfrancisco/

September

New Media Optimization Summit — September 8-9, Las Vegas, NV >> http://optimizationsummits.com/
BlogWell New York — September 12, New York, NY >> http://socialmedia.org/blogwell
Social Business Summit — September 12, New York, NY >> http://www.socialbusinesssummit.com/newyork
Social Fresh WEST — September 27-28, San Diego, CA >> http://socialfreshconference.com/event/west-2012/

Social media job openings and new hires at TOMS Shoes, Epson, Microsoft, and more

SocialMedia.org Staff — Mon, 07 May 2012 16:04:46 +0000

As a preview for this week’s issue of SocialMedia.org’s Big List, check out some of our favorite career opportunities and new hires we’ll be featuring:

Careers: Job Openings

Microsoft is looking for a Social Media Manager to drive and implement Skype’s social media communications strategy. >> Microsoft Careers
TOMS Shoes is hiring a Social Media Content Coordinator who will be responsible for producing content for all of their social media channels. >> TOMS Jobs
Lowes needs a Social Community Manager to develop and roll out social media optimization strategies and maintain multiple community platforms. >> SueOnTheWeb
Epson is looking for a Social Media Manager to lead and execute their social strategy and day-to-day engagement on social networks. >> Mashable Jobs

Careers: New Hires

Baldev Solanski has been named Senior Social Media Marketing Manager at Research In Motion. >> Twitter
Former Taco Bell Social Media Marketing Manager Danielle Wolfson has a new job at Activision as their Senior Manager of Digital and Social Media Marketing. >> LinkedIn
SocialChorus has hired Craig Katz as their new Vice President of Sales. >> SocialChorus Blog
Intuit has recruited Adrian Parker as their Social, Mobile, and Emerging Media Manager. >> LinkedIn

Social media case studies from Dove, Citibank, John Deere, and 10 more

SocialMedia.org Staff — Wed, 02 May 2012 15:31:18 +0000

To show their appreciation for their Facebook fans’ engagement, Kraft Foods created a video that featured a personalized “Likeapella” song. >> Simply Zesty
Pepsi is launching a global campaign that’s encouraging fans to share pop culture content from their updated “Pepsi Pulse” dashboard with friends on Facebook, Twitter, and Pinterest. >> Ad Age
Eric Carvin, the Associated Press’ Social Media Editor, shares their unique approach to social media. >> Digiday
Volkswagen is finding new ways to engage with fans on Facebook by creating a visual flipbook from their page’s photo album. >> Creative Criminals
Dove’s new Ad Makeover application is replacing the common self-improvement Facebook ads with positive, self-promoting messages that fans can send to their friends. >> Madison Aditude
Retailers like Starbucks, Sephora, and Gap are increasing their e-commerce efforts with social gifting on Facebook. >> Online MBA
Citibank has teamed up with LinkedIn to create the Connect Professional Women’s Network — a branded community where professional women can post and comment on articles relevant to the group. >> Adweek
LEGO hosted a contest that invited fans to submit Forest Police-inspired builds and artwork on Facebook for a chance to win new products and a weekend away at the Legoland Discovery Centre. >> Brand Republic
John Deere is encouraging fans to contribute to their Timeline by sharing their favorite memory from the company’s 175-year history on Facebook. >> Facebook
SAP has launched a BtoB social campaign designed to tell their story of innovation and, instead of speaking to businesses, connect directly with the people behind those businesses. >> B2B Marketing Insider

Disclosure: Kraft Foods, John Deere, and SAP are SocialMedia.org members (and awesome ones at that!), but even if they weren’t, we’d write about them anyway.

SocialMedia.org’s weekly list of upcoming word of mouth and social media conferences

SocialMedia.org Staff — Tue, 01 May 2012 15:00:17 +0000

Each Tuesday we share a preview of the great upcoming word of mouth and social media events we feature as part of our weekly SocialMedia.org’s Big List newsletter.

If you’re hosting something amazing, let us know about it by emailing us at editor [at] socialmedia [dot] org.

May

WOMM-U 2012 — May 7-9, Chicago, IL >> http://womma.org/womm-u/
The Word of Mouth Crash Course — May 10, Austin, TX >> http://www.wordofmouth.org/crashcourse
The Conversational Marketing Summit — May 14-15, New York, NY >> http://www.federatedmedia.net/events/9/

June

The Corporate Social Media Summit — June 13-14, New York, NY >> http://usefulsocialmedia.com/newyork/
Digital Cream — June 19, San Jose, CA >> http://wom.us/GBcotv
The Corporate Social Media Summit — June 19-20, San Francisco, CA >> http://usefulsocialmedia.com/sanfrancisco/
Social Media Conference — June 20-22, Beverly Hills, CA >> http://www.socialmediaconference.com/conference-la-2012

July

ANA: Digital & Social Media Conference — July 15-17, Dana Point, CA >> http://wom.us/GBc4is
BlogWell Chicago — July 18, Chicago, IL >> http://socialmedia.org/blogwell/chicago3

August

BlogHer 2012 — August 2-4, New York, NY >> http://www.blogher.com/blogher-12
SES San Francisco — August 13-17, San Francisco, CA >> http://sesconference.com/sanfrancisco/

September

New Media Optimization Summit — September 8-9, Las Vegas, NV >> http://optimizationsummits.com/
BlogWell New York — September 12, New York, NY >> http://socialmedia.org/blogwell
Social Business Summit — September 12, New York, NY >> http://www.socialbusinesssummit.com/newyork
Social Fresh WEST — September 27-28, San Diego, CA >> http://socialfreshconference.com/event/west-2012/

Social media job openings and new hires at Allstate, Nintendo, Safeway, and more

SocialMedia.org Staff — Mon, 30 Apr 2012 15:00:45 +0000

As a preview for this week’s issue of SocialMedia.org’s Big List, check out some of our favorite career opportunities and new hires we’ll be featuring:

Careers: Job Openings

Sony is hiring a Community Relations Manager to contribute to their community outreach and social media programs. >> Taleo.net
Atari is looking for a Director of Social Media and Community to lead the strategic direction for their social media efforts. >> The Resumator
Allstate needs a Social Media Community Manager to manage efforts of planning, developing, and implementing their social media and digital strategies. >> iHispano.com
Nintendo is hiring an Assistant Manager of Social Media to manage their day-to-day social media content creation and distribution on all of their online channels. >> Nintendo Jobs
Safeway is looking for a Social Media Manager to help grow their fan engagement on Facebook, Twitter, YouTube, Pinterest, and the corporate blog. >> Safeway Careers

Careers: New Hires

Eddie Bauer has named Lindsey Ganahl their new Digital Marketing Specialist of Social Media. >> LinkedIn
Martin Olsson-Prescott has joined Tribal DDB New York as a Senior Social Media Strategist. >> MediaPost
Gavin Donovan has been hired at Regus as their new Social Media Specialist. >> LinkedIn

Social media case studies from Molson Coors Canada, Chevrolet, Under Armour, and 14 more

SocialMedia.org Staff — Wed, 25 Apr 2012 15:00:50 +0000

Molson Coors Canada is creating a graffiti mural composed of 20,000 Twitter handles from those who tweet #MolsonM_Art in honor of their award-winning M beer. >> Strategy
Chevrolet is awarding the top “social influencers” (those with a Klout score above 35) in five cities a three-day loan of their new Sonic car. >> BrandChannel
Michael Kors is celebrating reaching one million fans on Facebook by launching the curated “Michael’s Milestones” Timeline that highlights the brand’s historic moments with videos and photos. >> YouTube
Ben & Jerry’s Integrated Marketing Manager, Jay Curley, shares how they have boosted their ROI by marketing their sampling program on Twitter. >> MediaPost
In anticipation of the Olympic Games, Procter & Gamble, Samsung, and The Coca-Cola Company are looking to social media for some added online buzz. >> Reuters
Whole Foods, Nordstrom, Benjamin Moore, Random House Books, Southwest Airlines, and more are finding huge success in connecting with fans on Pinterest. >> Online MBA
Under Armour is introducing a goal-setting website and contest that encourages women to declare a goal and then post proof of their progress with videos, photos, and diary entries on Twitter and Facebook. >> Facebook
Target and The Coca-Cola Company are taking corporate transparency to the next level with their new behind-the-scenes videos that reveal their marketing and content strategies. >> Forbes
In honor of Earth Month, Honest Tea is recycling fans’ Facebook updates by reposting old posts with a green message. >> AdWeek
Easton’s new “Engineered for Glory” campaign is using Facebook memes and high-tech YouTube videos to connect with high school athletes. >> ClickZ

Disclosure: Molson Coors Canada, Procter & Gamble, The Coca-Cola Company, and Target are SocialMedia.org members (and awesome ones at that!), but even if they weren’t, we’d write about them anyway.