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	<title>Social Media Business Council</title>
	<link>http://www.socialmedia.org</link>
	<description>A community of the leading social media marketing minds from the biggest brands on earth</description>
	<lastBuildDate>Wed, 01 Sep 2010 20:16:36 +0000</lastBuildDate>
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	<item>
		<title>Cisco: How we structure social media</title>
		<description><![CDATA[Amy Paquette, who serves as the Sr. Manager, Corporate Marketing at Cisco, will lead a members-only conference call, &#8220;Cisco: How we structure social media.&#8221;
We&#8217;ve had a lot of Council conversation lately about how companies are structuring their social media efforts internally. So we&#8217;re setting up a phone call to talk about this in person, starting [...]]]></description>
		<link>http://www.socialmedia.org/past-events/cisco-how-we-structure-social-media/</link>
			</item>
	<item>
		<title>Radian6: An exclusive chat with CEO Marcel LeBrun</title>
		<description><![CDATA[Marcel LeBrun, who serves as the CEO at Radian6, will lead a members-only conference call, &#8220;Radian6: An exclusive chat with CEO Marcel LeBrun.&#8221;
Now that social media leaders at big brands are monitoring conversations, departments throughout the enterprise are interested in finding out what exactly is being talked about. SMBC members recently talked amongst themselves about [...]]]></description>
		<link>http://www.socialmedia.org/past-events/radian6-an-exclusive-chat-with-ceo-marcel-lebrun/</link>
			</item>
	<item>
		<title>PepsiCo: Recruiting talent with social media</title>
		<description><![CDATA[Christopher Hoyt, who serves as the Talent Engagement &#038; Marketing Leader at PepsiCo, will lead a members-only conference call, &#8220;PepsiCo: Recruiting talent with social media.&#8221;
Big companies are finding social media is useful for more than just marketing products or services; it&#8217;s also a great opportunity for marketing the brand in order to attract new employees. [...]]]></description>
		<link>http://www.socialmedia.org/past-events/pepsico-recruiting-talent-with-social-media/</link>
			</item>
	<item>
		<title>UPS: Building a business case for customer support</title>
		<description><![CDATA[Debbie Curtis-Magley, who serves as the Manager of Corporate Public Relations at UPS, will lead a members-only conference call, &#8220;UPS: Building a business case for customer support.&#8221;
In the last year and a half, UPS has streamlined its approach to customer support, leading to quicker discovery of issues, more personal and direct responses, and, most importantly, [...]]]></description>
		<link>http://www.socialmedia.org/past-events/ups-building-a-business-case-for-customer-support/</link>
			</item>
	<item>
		<title>AT&amp;T: Caring for customers with social media</title>
		<description><![CDATA[AT&#38;T&#8217;s Manager of Social Media Strategy Shawn McPike and Director of Social Media Molly DeMaagd will lead a members-only conference call, &#8220;AT&#38;T: Caring for customers with social media.&#8221;
Social media allows for customer interaction in a way companies might never have dreamed possible. And with tens of millions of customers, some are bound to get downright [...]]]></description>
		<link>http://www.socialmedia.org/past-events/att-caring-for-customers-with-social-media-2/</link>
			</item>
	<item>
		<title>SAP: How to recognize and empower influencers</title>
		<description><![CDATA[Mark Finnern, who serves as the Chief Community Evangelist at SAP, will lead a members-only conference call, &#8220;SAP: How to recognize and empower influencers.&#8221;
SAP has done an outstanding job of recognizing its top community influencers, and we&#8217;ll get an inside look at how the SAP Mentor Initiative continues to thrive. SAP Mentors are the top [...]]]></description>
		<link>http://www.socialmedia.org/past-events/sap-how-to-recognize-and-empower-influencers/</link>
			</item>
	<item>
		<title>Johnson &amp; Johnson: 2 million YouTube views and counting</title>
		<description><![CDATA[Rob Halper, who serves as the Director, Video Communications at Johnson &#38; Johnson, will lead a members-only conference call, &#8220;Johnson &#38; Johnson: 2 million YouTube views and counting.&#8221;
After a great inside-look Show &#38; Tell call from Coldwell Banker on YouTube, we&#8217;ll get another exclusive look at how to make the most of online video channels. [...]]]></description>
		<link>http://www.socialmedia.org/past-events/johnson-johnson-2-million-youtube-views-and-counting/</link>
			</item>
	<item>
		<title>foursquare: An exclusive chat with Tristan Walker</title>
		<description><![CDATA[Tristan Walker, who serves as the Director of Business Development at foursquare, will lead a members-only conference call, &#8220;foursquare: An exclusive chat with Tristan Walker.&#8221;
We&#8217;re excited to have an exclusive sit-down with Tristan. foursquare is establishing itself as the &#8216;it&#8217; brand in location-based networking, and several SMBC members have already experienced positive results with partnerships [...]]]></description>
		<link>http://www.socialmedia.org/past-events/foursquare-an-exclusive-chat-with-tristan-walker/</link>
			</item>
	<item>
		<title>Research In Motion: How BlackBerry is doubling its social fan base</title>
		<description><![CDATA[Cheryl Williams, who serves as the Senior Social Media Marketing Manager at Research In Motion, will lead a members-only conference call, &#8220;Research In Motion: How BlackBerry is doubling its social fan base.&#8221;
Research In Motion&#8217;s BlackBerry is the midst of an ambitious project: doubling their number of social fans from two million to four million… in [...]]]></description>
		<link>http://www.socialmedia.org/past-events/research-in-motion-how-blackberry-is-doubling-its-social-fan-base/</link>
			</item>
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		<title>Texas Instruments: Training employees on social media</title>
		<description><![CDATA[Arik Flanders, who serves as the Social Marketing Specialist at Texas Instruments, will lead a members-only conference call, &#8220;Texas Instruments: Training employees on social media.&#8221;
One of the toughest challenges for big brands is to properly &#8211; and effectively &#8211; talk about social media policy with employees. Having implemented its policy a few months ago, Texas [...]]]></description>
		<link>http://www.socialmedia.org/past-events/texas-instruments-training-employees-on-social-media/</link>
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