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Philadelphia Member Meeting
 

What the meeting was like

SunGard hosted a sold-out meeting where 50 attendees from more than 30 companies shared, collaborated, and networked for a full day. Our morning theme, “Engaging your audience,” included best practices and lessons learned on how to find, talk, and interact with customers. We talked about some pretty juicy topics like establishing an identity, setting expectations, dealing with detractors, and recognizing fans. After touring SunGard and a proper lunch of Philly cheesesteaks and pretzels, we held a variety of Unconference sessions for members to dive deep on the topics they wanted to discuss. Topics included developing global social media strategy, social CRM, blogger outreach, crafting appropriate content, and customer service best practices. We wrapped up our day with FBI Supervisory Special Agent Kevin Burton, who shared some exclusive insights and war stories with us about how the FBI is working to make the internet a safer place… and what we can do to help and for our own protection.

More event details are below; SMBC members can access a full summary of this and other Member Meetings in the Member Center library.

Private Conversation with…

FBI Supervisory Special Agent Kevin Burton knows better than anyone that we have reasons to be concerned about computer fraud and intrusion — everything from hackers trying to penetrate your website and data to spies and terrorists looking for access to classified information. And we’re honored he’ll share some of his stories at this SMBC Member Meeting.

An eight-year veteran of the FBI, Special Agent Burton currently leads a squad on the front lines of computer intrusion cases, which the FBI regards as the “paramount priority” of its cyber program because of the potential threats to national security.

Burton’s bio reads like something out of a movie thriller: After serving in the United States Marine Corps and the NYPD, he was appointed a Special Agent of the FBI in 2002, investigating kidnappings, bank robberies, counterintelligence and counterterrorism. After helping the Philadelphia division of the FBI’s Cyber Squad, Burton was promoted to head up the Computer Intrusion Section, becoming the point man for investigations in 28 of the FBI’s 56 field offices as well as 20 Legal Attaché Offices across the globe. In this role, Special Agent Burton led the Botnet and Romanian Threat Focus Cells, bringing together experts from law enforcement, intelligence, academia and private sector communities.

He’ll share stories with us that you’re not going to hear anywhere else, and we know you’ll be buzzing about him after this Member Meeting.

Agenda


Nov 9
6:00-9:00 PM
Feast

We begin by getting to know each other over dinner at a delicious dinner. It’s a perfect opportunity to connect with your fellow members before a big day of brainstorming, discussion, and collaboration. Drinks at 6 PM, dinner at 7.

Nov 10
8:00-9:00 AM
Registration, Breakfast, and Networking
9:00-9:20 AM Welcome and Introduction
9:20-10:30 AM Morning Discussion: Engaging your audience

Time to put the ‘social’ in social media! We’ll start the day by examining the art of conversation — how you interact with your customers, and how they interact with you. Whether BtoB or BtoC, all of us follow the same basic fundamentals to have a worthwhile conversation: We listen, we respond, we engage. In our morning session, we’ll focus on best practices for a successful dialogue with your customers, success stories, and lessons learned. We can discuss things like:

  • What you should be listening for
  • When to respond — as a company or as an individual employee
  • When to move a conversation offline
  • When a crisis is not a crisis
  • How to set expectations for timely responses
As a group, we’ll share best practices and discuss the paths to success in these and other categories.

10:30-10:45 AM Break
10:45-11:30 AM Small Group Discussion

We’ll break into groups to dig deeper into the juiciest parts of the big conversation. Each group will look for the big takeaways in each specific area and share with the rest of the class.

11:30-11:55 AM Tour of SunGard facilities
11:55-12:00 PM Group Photo
12:00-1:00 PM Lunch & Networking
1:00-1:10 PM Unconference Introduction

Don’t just sit back. This is your meeting. You’re not just the audience, but you’re a participant as well. You decide which topics to sit in on based on what interests you the most. This is the time to roll up the sleeves and get down to business. What issues are top of mind and of pressing concern?

1:10-1:55 PM Unconference Session 1

We’ll have three or four simultaneous member-led conversations about issues you bring to the table. Past topics have included:

  • How can you connect hourly employees to the company using social media?
  • ROI: How do you prove, measure, and articulate it?
  • How do you make social and legal BFFs?
  • What are your social media success stories and how did they happen?
  • How do you get executive buy-in?
  • What are the right options for internal social media?
1:55-2:05 PM Break
2:05-2:50 PM Unconference Session 2

We’ll have three or four simultaneous member-led conversations about issues you bring to the table. Past topics have included:

  • How do you train your employees for social media?
  • Where does monitoring stand?
  • How can social media work in regulated industries?
  • How do you cover an event using social media?
  • How are you producing and managing your online videos?
  • How are you planning your Facebook strategy?
2:50-3:00 PM Break
3:00-3:45 PM Unconference Session 3

We’ll have three or four simultaneous member-led conversations about issues you bring to the table. Past topics have included:

  • We already use Facebook, Twitter, YouTube, and Flickr… so what’s next?
  • How are you making the most of LinkedIn?
  • Anyone working on or done an employee idea campaign using social tools?
  • How can social media work for BtoB companies?
  • How can you use social media across multiple brands?
  • Do you have an example of a social media disaster — and what did you learn from it?
3:45-4:00 PM Break
4:00-4:45 PM Member Exclusive: Private Conversation with… Special Agent Kevin Burton

FBI Supervisory Special Agent Kevin Burton knows better than anyone that we have reasons to be concerned about computer fraud and intrusion — everything from hackers trying to penetrate your website and data to spies and terrorists looking for access to classified information. An eight-year veteran of the FBI, Special Agent Burton currently leads a squad on the front lines of computer intrusion cases, which the FBI regards as the “paramount priority” of its cyber program because of the potential threats to national security. He’ll share stories with us that you’re not going to hear anywhere else, and we know you’ll be buzzing about him after this Member Meeting.

4:45-5:00 PM Network & Adjourn Meeting
*Agenda times or presenters are subject to change.

Host

SunGard We are honored and excited that long-time SMBC member SunGard will be hosting the Member Meeting at their facilities in Philadelphia, PA.

Big thanks to Leah Patterson and the entire SunGard team for welcoming us into their home!