If you are leading social media at a major brand,
you belong in this family


We’re leading social media at the biggest brands on the planet

Members represent a wide range of BtoB, BtoC, government, and nonprofit brands. Some of us are leading mature social media programs while others are just getting off the ground. But regardless of industry or length of program, we’re all facing similar issues.

We’re not a group of vendors, consultants, or self-proclaimed social media gurus. We’re all figuring out how to make this work within our companies, and every day we’re sharing actionable advice that helps us make better decisions.


Our Members

  • 3M
  • Abbott Laboratories
  • AbbVie
  • Ace Hardware
  • Adidas
  • ADP
  • Advance Auto Parts
  • AECOM
  • Aetna
  • Agilent Technologies
  • Ahold USA
  • AIG
  • Allianz SE
  • Allstate
  • AMD
  • American Eagle Outfitters
  • American Family Insurance
  • American Honda Motor Company
  • Ameriprise Financial
  • Amway
  • Analog Devices
  • Aon
  • Ariba
  • Arizona Public Service
  • Arrow Electronics
  • Assurant
  • Asurion
  • AT&T
  • Autodesk
  • Avery Products Corporation
  • Avon
  • BAE Systems
  • Beam Inc
  • Best Buy
  • BlackBerry
  • BlackRock
  • Bloomin’ Brands, Inc.
  • Blue Cross and Blue Shield of IL, TX, OK, NM, MT
  • Blue Cross Blue Shield of Michigan
  • Blue Cross Blue Shield of North Carolina
  • BMC Software
  • BMW
  • Boeing
  • Bosch
  • Boston Children’s Hospital
  • Bridgestone
  • Bristol-Myers Squibb
  • Brother International
  • Brown Shoe Company
  • C.H. Robinson
  • Cabela’s
  • Cambia Health Solutions
  • Campbell Soup Company
  • Canon USA
  • Capital Group
  • Capital One
  • Career Education Corporation
  • CareFirst BlueCross BlueShield
  • Cargill
  • Catamaran
  • Catholic Health Initiatives
  • CEMEX
  • CenterPoint Energy
  • Central Garden & Pet
  • The Cheesecake Factory
  • Chesapeake Energy
  • Chevron
  • Children’s Medical Center of Dallas
  • The Children’s Place
  • Chubb Group of Insurance Companies
  • Cisco Systems
  • Citi
  • Citrix
  • CME Group
  • The Coca-Cola Company
  • Coldwell Banker Real Estate
  • Comcast
  • ComEd
  • ConAgra Foods
  • ConocoPhillips
  • Constellation Energy
  • Corning
  • Cost Plus World Market
  • Costco Wholesale
  • Cox Enterprises
  • CVS/pharmacy
  • Darden
  • Dassault Systèmes
  • Del Monte Foods
  • Delaware North Companies
  • DeVry University
  • Dick’s Sporting Goods
  • Direct Energy
  • Discount Tire
  • Discover Financial Services
  • Discovery Communications
  • Domtar
  • Dorel Industries
  • Dow Chemical Company
  • Duke Energy
  • Dunkin’ Brands
  • E. & J. Gallo Winery
  • eBay
  • Ecolab
  • Electronic Arts
  • Eli Lilly and Company
  • EMC
  • Enterprise Holdings
  • Expedia
  • Express Employment Professionals
  • Express Scripts
  • Fairmont Raffles Hotels International
  • Fairview Health Services
  • Family Dollar Stores
  • Fannie Mae
  • Farmers Insurance
  • FedEx
  • Ferguson Enterprises
  • Fidelity Investments
  • First American
  • First Republic Bank
  • First Tennessee Bank
  • Fiserv
  • Florida Power & Light
  • FMC Technologies
  • Fortune Brands Home & Security
  • Fossil
  • Freescale Semiconductor
  • Geisinger Health System
  • Genentech
  • General Dynamics
  • General Electric
  • General Mills
  • Genworth Financial
  • Georgia-Pacific
  • GlaxoSmithKline
  • GNC
  • Goodwill Industries International
  • Gordon Food Service
  • Grainger
  • Hallmark
  • Harley-Davidson Motor Company
  • Harman International
  • The Hartford
  • Hawaiian Electric Industries
  • Health Net
  • Hershey Company
  • Hewlett-Packard
  • Hilton Worldwide
  • Hitachi Data Systems
  • Hobby Lobby
  • The Home Depot
  • Honeywell
  • Horizon Blue Cross Blue Shield of New Jersey
  • Hospira
  • HSN
  • Humana
  • Hyatt Corporation
  • Intel
  • InterContinental Hotels Group
  • Internal Revenue Service
  • Invesco
  • Iron Mountain
  • The J.M. Smucker Company
  • Jacobs
  • JCPenney
  • John Deere
  • Johnson & Johnson
  • Johnson Controls
  • Jostens, Inc.
  • JPMorgan Chase
  • Kaiser Permanente
  • Kellogg Company
  • Keurig Green Mountain, Inc.
  • Kindred Healthcare
  • Kohler
  • Kraft Foods
  • The Kroger Company
  • Leggett & Platt
  • Level 3 Communications
  • Leviton Manufacturing
  • LexisNexis
  • Life Technologies
  • Life Time Fitness
  • Live Nation Entertainment
  • Logitech
  • Love’s Travel Stops
  • Lowe’s Home Improvement
  • Manulife Financial
  • Marriott International
  • Masco
  • Masonite
  • Mattel
  • McAfee, Inc.
  • McCormick
  • McDonald’s
  • McGraw Hill Financial
  • Medtronic
  • Meijer
  • Michael Kors
  • Michelin
  • Microsoft
  • MillerCoors
  • Mohawk Industries
  • Molson Coors Canada
  • Mondelez International
  • Monsanto
  • Monster Worldwide
  • Motorola Mobility
  • National Instruments
  • Navy Federal Credit Union
  • NBTY
  • NCR
  • Neiman Marcus
  • Nestle Purina PetCare
  • New Balance Athletic Shoe
  • New York Life
  • Newell Rubbermaid
  • Nintendo
  • Nissan
  • Northwestern Mutual
  • Novartis
  • NRG Energy
  • NVIDIA
  • Orange
  • Owens-Illinois
  • P.F. Chang’s
  • Pacific Gas & Electric Company
  • Patterson Companies
  • Paychex
  • Pearson Education
  • PepsiCo/Frito-Lay
  • PerkinElmer
  • PetSmart
  • Philips Healthcare
  • Phillips 66
  • Pitney Bowes
  • Praxair
  • Premier Farnell
  • Principal Financial Group
  • Procter & Gamble
  • Public Service Enterprise Group
  • Publix Super Markets, Inc.
  • RaceTrac Petroleum
  • Rackspace Hosting
  • RadioShack
  • Raley’s
  • Raytheon
  • RBS Citizens Financial Group
  • Red Robin
  • Reebok
  • Regions
  • REI
  • Rite Aid
  • Roche
  • Rockwell Automation
  • Rogers Communications
  • Royal Bank of Canada
  • Sage Group
  • Sallie Mae
  • Sanofi US
  • Scripps Networks
  • Sears Holdings Corporation
  • Shell Oil
  • Sherwin-Williams
  • Smithfield Foods
  • Solo Cup Company
  • Sonic Drive-In
  • Sony
  • Southern California Edison
  • Southern Company
  • Southwest Airlines
  • Spectra Energy
  • Sports Authority
  • St. Jude Medical
  • Stanley Black & Decker
  • Staples
  • State Farm Insurance
  • State Street
  • Steelcase
  • Suncor Energy
  • Symantec
  • T-Mobile
  • T. Rowe Price
  • Target
  • TaylorMade-adidas Golf
  • TD Ameritrade
  • TD Bank Group
  • Teva Pharmaceutical Industries
  • Texas Instruments
  • Thomson Reuters
  • Thrivent Financial
  • TIAA-CREF
  • Tim Hortons
  • TiVo
  • Toyota
  • Transamerica
  • Travelers
  • Trend Micro
  • Tyson Foods
  • U.S. Bank
  • U.S. Cellular
  • UCB Pharma
  • ULTA Beauty
  • Union Bank
  • United
  • United Technologies
  • UnitedHealth Group
  • Univar
  • Unum
  • UPMC
  • UPS
  • USAA
  • USG
  • Vail Resorts
  • Vanderbilt University Medical Center
  • Vanguard
  • Verizon
  • Visa
  • Voya Financial
  • W.L. Gore and Associates
  • Walgreens
  • Waste Management
  • WD
  • Weber-Stephen Products
  • Weight Watchers
  • WellPoint, Inc.
  • Wells Fargo
  • Wendy’s
  • Western Union
  • Whirlpool
  • Whole Foods Market
  • Wm. Wrigley Jr. Company
  • Wolters Kluwer
  • Wyndham Worldwide
  • Xerox
  • YMCA
  • Zurich Insurance

*Founding Members in bold

What our members have to say

  • Nestor Portillo, Microsoft

    “Being able to efficiently interact with people leading social media at Fortune 500 companies in a safe, pleasant, and private environment is priceless.”

    Nestor Portillo, Microsoft

  • Matthew Lehman, Progressive

    “The Council provides a valuable forum for innovative companies to validate and stress-test their social media strategies and tactics.”

    Matthew Lehman, Progressive

  • Mark Squires, Nokia

    “The opportunity for open discussion and idea sharing with other like-minded companies has proved beneficial to our team, our work, and our outreach.”

    Mark Squires, Nokia

  • LaSandra Brill, Cisco

    “SocialMedia.org is the single most important source of information for a social media practitioner.”

    LaSandra Brill, Cisco

  • Paul Dunay, Avaya

    “There's nowhere else on the planet where you can get the kind of fast answers and quick advice as you can with the Council.”

    Paul Dunay, Avaya

  • Lorie Robinson, Sabre Holdings

    “The Council is more valuable than any other social media group I belong to or blog I read.”

    Lorie Robinson, Sabre Holdings

  • Ryan Dickerson, Home Depot

    “No egos, no fluff, just candid conversations with people just like myself who want to make the social space better for big brands.”

    Ryan Dickerson, Home Depot

  • Debbie Curtis-Magley, UPS

    “The guidance and insights we've gained from other members has been instrumental in helping us shape our social media practices.”

    Debbie Curtis-Magley, UPS

  • Todd Blecher, Boeing

    “This is the only dedicated social media group we actively participate in because it's the only one we need.”

    Todd Blecher, Boeing