Members
3M
Abbott
AccuQuote
Adobe
Alberto Culver
Allstate
American Express
Ameriprise Financial
Amway
Analog Devices
Ariba
AstraZeneca
AT&T
Avaya
Avery Dennison
BlackRock
Boeing
Canada Post
Cargill
Chevron
Cisco Systems
The Clorox Company
CME Group
The Coca-Cola Company
Coca-Cola Enterprises
Coldwell Banker Real Estate
Community Medical Centers
ConAgra Foods
Dell
Delta Air Lines
Deluxe Corporation
DeVry University
Dole Food Company
Duke Energy
EMC
Fidelity Investments
General Electric
General Mills
General Motors
H&R Block
Hasbro
The Hertz Corporation
Hewlett-Packard
Hilton Hotels
Home Depot
Ingram Micro
Intel
Intuit
The J.M. Smucker Company
Jarden Corporation
Johnson & Johnson
Johnson Controls
Kaiser Permanente
Kellogg Company
Kraft Foods
Manpower
Mayo Clinic
McDonald’s
Microsoft
Molson Coors Canada
National Association of REALTORS
Navy Office of Information
NCR
Nestle Purina PetCare
Newell Rubbermaid
Nokia
Novartis
Orange Business Services
PEMCO Insurance
PepsiCo
Pfizer
Pitney Bowes
Procter & Gamble
Progressive Insurance
Research In Motion
Robert Wood Johnson Foundation
Rogers Communication
SAP
Sara Lee
Sanofi-aventis
Scholastic
Scripps Travel Channel
Solo Cup
Starbucks
State Farm Insurance
Suncor Energy
SunGard
SWIFT
Symantec
TD Bank Financial Group
Thomson Reuters
Thrivent Financial
TiVo
Turner Broadcasting System
Tyson Foods
U.S. Bank
U.S. Department of Labor
UCB
UnitedHealth Group
United States Coast Guard
UPS
USAA
Verizon
Walmart
Waterford Wedgwood Royal Doulton
Wells Fargo
Westinghouse Electric Company
Whirlpool
Xerox
(Founding Members are noted in bold)
Why they joined:
Tonia Hammer, Molson Canada:
“It’s so nice getting to meet face to face and talk with people who are doing what you do, know what you’re talking about, and have dealt with issues that you are dealing with. I am bringing SO much knowledge and enthusiasm back to my company!”
Debbie Curtis-Magley, UPS:
“The Social Media Business Council has been an essential resource to our team. The guidance and insights we’ve gained from other members has been instrumental in helping us shape our social media practices.”
John Pope, Dell:
“If you want your organization to be relevant in the marketplace, you need to get with the program.”
Mark Squires, Nokia:
“Joining the Social Media Business Council was a good decision as the opportunity for open discussion and idea sharing with other like-minded companies has proven beneficial to our team, their work, and our outreach.”
Mike Prosceno, SAP:
“Being involved with the SMBC has had a positive impact by contributing real value to our social media thinking and efforts. We are proud to be a part of this organization.”
Doug Childs, Intel:
“The Social Media Business Council provides a great platform for collaborating with industry peers on social media opportunities and challenges.”
Lindsay Lebresco, Newell Rubbermaid:
“The Social Media Business Council is a great place to share the best practices that we’re utilizing, see what other people are doing, and understand all the opportunities out there.”
Sean Cheyney, AccuQuote:
“The SMBC meeting was an unmatched day in terms of formulating new strategies for our social media efforts. Building upon our existing strategy, I was able to get the ‘best of breed’ strategies and tactical implementation spelled out in detail from the social media rock stars at top brands. I can’t imagine going into our 2009 strategic planning sessions without the information I’m now armed with.”
Lee Aase, Mayo Clinic:
“We decided to join because we wanted to connect with companies that have the same kind of concerns, and see how we can share best practices, benchmark against each other, and learn from that.”
Rob DeRobertis, Analog Devices:
“I found that being with my peers, the Social Media Business Council has helped validate ideas and generate new ones. The Social Media Business Council is a valuable resource helping people at companies learn to become part of the conversation.”
Molly Schonthal, Nokia:
“Social media is all about conversations, and this group is all about a larger conversation among companies who face similar challenges.”
Matt Lehman, Progressive:
“The Social Media Business Council provides a valuable forum for innovative companies to validate and intellectually stress-test their social media strategies and tactics. Regardless of industry, the level of member interaction and responsiveness of the SMBC staff has been a huge asset in successfully navigating the highly dynamic social space.”
Yann Gourvennec, Orange Business Services:
“The Social Media Business Council is above all a unique opportunity to meet with our peers from other large companies who have embarked on social media projects. We all have – more or less – the same questions and we are also trying to solve the same issues. The council is the right place for us to pick each other’s brains and hear the answers to our questions straight from the horse’s mouth. The issues that large companies are facing are umpteen times more complex and deserve a special forum. This forum in my eyes is what the SMBC is all about.”
Ali McCourt, Intuit:
“As a member of Social Media Business Council, you’re able to share, connect, and learn best practices with the top people in the industry. As leaders in the social landscape, we are frequently siloed in our own corporations, and don’t take the time to learn from others. With the SMBC, I have the ability to build relationships with my peers who face the same opportunities and challenges I’m presented with on a daily basis.”
Hilary Weber, Kaiser Permanente:
“The Social Media Business Council has proven to be an ideal forum to connect with other ‘corporate social media pioneers’ to compare notes, explore new challenges and start to add some structure to the untamed territory known as Web 2.0. SMBC members are accessible for a quick question when you need it, and there are also opportunities during the year to go deeper on topics, either on conference calls or when we meet in person. I think it adds a great deal of value for big brands using social media.”
Andy Rose, Analog Devices:
“The Social Media Business Council is very valuable to me because it allows me to get insights from peers at other companies who are dealing with the same challenges I face when implementing social media efforts.”




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