If you are leading social media at a major brand,
you belong in this family


We’re leading social media at the biggest brands on the planet

Members represent a wide range of both BtoB and BtoC brands. Some of us are leading mature social media programs while others are just getting off the ground. But regardless of industry or length of program, we’re all facing similar issues.

We’re not a group of vendors, consultants, or self-proclaimed social media gurus. We’re all figuring out how to make this work within our companies, and every day we’re sharing actionable advice that helps us make better decisions.


Our Members

  • 3M
  • Abbott
  • AccuQuote
  • Ace Hardware
  • Adobe
  • Advanced Micro Devices
  • Aetna
  • Alcatel-Lucent
  • Allstate
  • American Eagle Outfitters
  • American Express
  • American Family Insurance
  • Ameriprise Financial
  • Amgen
  • Amway
  • Analog Devices
  • Applebee’s
  • Ariba
  • Arizona Public Service
  • AstraZeneca
  • AT&T
  • Autodesk
  • Avery Dennison
  • Avon
  • Bank of America
  • Best Buy
  • BlackRock
  • Boeing
  • Boston Scientific
  • Bridgestone
  • Briggs & Stratton
  • Bristol-Myers Squibb
  • Brother International
  • Cargill
  • Chesapeake Energy
  • Chevron
  • Chubb Group of Insurance Companies
  • Cisco Systems
  • Citrix
  • The Clorox Company
  • CME Group
  • The Coca-Cola Company
  • Coldwell Banker Real Estate
  • ComEd
  • ConAgra Foods
  • Constellation Energy
  • Corning
  • Costco
  • Cox Enterprises
  • CSC
  • CVS/pharmacy
  • Dell
  • Delta Air Lines
  • Deluxe Corporation
  • DeVry University
  • Direct Energy
  • Discovery Communications
  • Dole Food Company
  • Dow Chemical Co.
  • Duke Energy
  • E&J Gallo Winery
  • eBay
  • Edmunds.com, Inc.
  • Edward Jones
  • EMC
  • Enterprise Holdings
  • Fairmont Raffles Hotels International
  • FedEx
  • Fidelity Investments
  • First Tennessee Bank
  • Florida Power & Light
  • Fortune Brands
  • Gannett
  • General Electric
  • General Mills
  • Genentech
  • Georgia-Pacific
  • GNC
  • H&R Block
  • H.J. Heinz
  • Hallmark
  • Hasbro
  • Hershey Company
  • Hilton Worldwide
  • Hitachi Data Systems
  • The Home Depot
  • Honeywell
  • Horizon Blue Cross Blue Shield
  • Hospira
  • Ingram Micro
  • Intel
  • InterContinental Hotels Group
  • Internal Revenue Service
  • Iron Mountain
  • Itron
  • The J.M. Smucker Company
  • John Deere
  • Johnson & Johnson
  • Johnson Controls
  • Kaiser Permanente
  • Kellogg Company
  • Kohl’s
  • Kraft Foods
  • Level 3 Communications
  • Life Technologies
  • Liz Claiborne
  • Love’s Travel Stops
  • Marathon Oil
  • Marriott International
  • Masco
  • Mattel
  • Mayo Clinic
  • McAfee
  • McDonald’s
  • McGraw-Hill
  • Medco
  • MGM Resorts
  • Michelin
  • Microsoft
  • MillerCoors
  • Molson Coors Canada
  • Monster Worldwide
  • National Association of REALTORS
  • National Guard
  • Navy Federal Credit Union
  • NBTY
  • NCR
  • Neiman Marcus
  • Nestle Purina PetCare
  • NetApp
  • The New York Times
  • Newell Rubbermaid
  • Nokia
  • Northwestern Mutual
  • Novartis
  • NRG Energy
  • NVIDIA
  • Orange Business Services
  • OSI Restaurant Partners
  • Pacific Gas & Electric Company
  • Patterson Companies
  • Perdue Farms
  • PerkinElmer
  • Pfizer
  • Pitney Bowes
  • PNC Financial Services
  • Premier Farnell
  • Procter & Gamble
  • Qualcomm
  • Raytheon
  • Reebok / TaylorMade adidas Golf
  • REI
  • Research In Motion
  • Rogers Communications
  • Royal Bank of Canada
  • Sabre Holdings
  • Sanofi-aventis
  • SAP
  • Scholastic
  • Scripps Networks
  • Sears Holdings
  • Shell Oil
  • Solo Cup
  • Sonic Drive-In
  • Sony
  • Staples
  • State Farm Insurance
  • Suncor Energy
  • SunGard
  • SunTrust
  • Supervalu
  • Symantec
  • T. Rowe Price
  • Target
  • TD Bank Group
  • Texas Instruments
  • Thomson Reuters
  • Thrivent Financial for Lutherans
  • TIAA-CREF
  • Tim Hortons
  • TiVo
  • Toyota
  • Toys “R” Us
  • Turner Broadcasting System
  • Tyson Foods
  • U.S. Bank
  • U.S. Cellular
  • U.S. Navy
  • UCB Pharma
  • United Airlines
  • UnitedHealth Group
  • UPS
  • Vanguard
  • Verizon
  • VF Jeanswear
  • Visa
  • W.L. Gore and Associates
  • Walgreens
  • Walmart
  • Warner Bros.
  • Waste Management
  • Weber-Stephen Products
  • Wells Fargo
  • Western Digital
  • Whirlpool
  • Wolters Kluwer
  • Wyndham Worldwide
  • Xerox
  • Yahoo!
  • Yum! Brands
  • Zurich Insurance Company

*Founding Members in bold

What our members have to say

  • Nestor Portillo, Microsoft

    “Being able to efficiently interact with people leading social media at Fortune 500 companies in a safe, pleasant, and private environment is priceless.”

    Nestor Portillo, Microsoft

  • Matthew Lehman, Progressive

    “The Council provides a valuable forum for innovative companies to validate and stress-test their social media strategies and tactics.”

    Matthew Lehman, Progressive

  • Mark Squires, Nokia

    “The opportunity for open discussion and idea sharing with other like-minded companies has proved beneficial to our team, our work, and our outreach.”

    Mark Squires, Nokia

  • LaSandra Brill, Cisco

    “SocialMedia.org is the single most important source of information for a social media practitioner.”

    LaSandra Brill, Cisco

  • Paul Dunay, Avaya

    “There's nowhere else on the planet where you can get the kind of fast answers and quick advice as you can with the Council.”

    Paul Dunay, Avaya

  • Lorie Robinson, Sabre Holdings

    “The Council is more valuable than any other social media group I belong to or blog I read.”

    Lorie Robinson, Sabre Holdings

  • Ryan Dickerson, Home Depot

    “No egos, no fluff, just candid conversations with people just like myself who want to make the social space better for big brands.”

    Ryan Dickerson, Home Depot

  • Debbie Curtis-Magley, UPS

    “The guidance and insights we've gained from other members has been instrumental in helping us shape our social media practices.”

    Debbie Curtis-Magley, UPS

  • Todd Blecher, Boeing

    “This is the only dedicated social media group we actively participate in because it's the only one we need.”

    Todd Blecher, Boeing