SMBC Member Meeting 8 at TurboTax

This meeting is sold out.

If you would like to be notified of any last-minute cancellations, please email Kurt Vanderah.

Details

• Wednesday, February 17, 2010
• San Diego, CA – at TurboTax
• Takes place the day after BlogWell San Diego
• Meeting is capped at 50 attendees, 2 representatives per company
• $400 registration per attendee

Morning Discussion

This meeting’s big morning discussion: Building social media to scale. With greater attention and buy-in to corporate social media efforts, disciplines need to be built to grow accordingly – within and across departments. No need to face these growing pains alone: we’ll share from-the-trenches experiences and best practices to help one another build a scalable, workable social media force. The morning discussion will include:

• Determining best practices for corporate-wide social media management
• Implementing policy/guidelines and training to grow the corporate culture
• Getting executive buy-in and employee involvement
• Managing increase/shift to employees’ workloads
• How future hiring practices might be impacted

All attendees will have a chance to share and learn from each other in large group form, and we’ll break down the key takeaways in small groups.

Afternoon Breakouts

We have a series of informal, small-group breakouts, a chance to take a bite out of issues that matter to you. These can be about a general topic, or about a specific matter you’re dealing with and need help with — who better to ask than people who have been there? Past topics include:

• Building a social media team
• Working with influencers – strategies that work
• The challenge of going global
• The most useful app/site/widget we’re using is…
• Social media and government advocacy
• Dealing with the FTC’s advertising policies
• Where professional accounts stop and personal ones begin
• Imagining corporate social media in 2014 – what’s next?
• Finding the right community/social media platform
• Using social media in a crisis
• Creating a social media policy for employees

What topics would you like to see addressed? Send us your suggestions.

So Much More

• Private conversation with a special guest
• A private dinner the night before
• Face-to-face networking with your fellow Council members

Save the dates for your trip to San Diego!

Feb 16: BlogWell San Diego at Naval Air Station North Island
Feb 17: SMBC Member Meeting 8 at TurboTax

Thank you to TurboTax (part of SMBC member Intuit) for graciously offering to host this meeting; thanks also to the U.S. Navy for their help and cooperation to bring this meeting to San Diego. To maintain a manageable meeting, we will cap this (and future) Council meetings at 50 attendees, 2 representatives per company. To reserve your space, please register as soon as possible.

You’ll Be Glad You Came

“It’s so nice getting to meet face to face and talk with people who are doing what you do, know what you’re talking about, and have dealt with issues that you are dealing with. I am bringing SO much knowledge and enthusiasm back to my company!”

- Tonia Hammer, Molson Canada

“It is always great to get out of the office to learn new things and come up with new ideas.”

- Rob DeRobertis, Analog Devices

Why You Need to Attend

1. Plenty of networking time with the right people
2. Deep conversations on key issues
3. Vendor-, agency-, and PowerPoint-free
4. One day only
5. Come back energized with tons of great ideas