Live Video Case Study Presentations

Social Media Business Council members regularly share case study presentations on how they’re finding success implementing social media at their organizations. Here is a list of live case study presentations from our BlogWell series:

BlogWell Minneapolis | 8/13/09:

• General Mills Goes Social — Mark Addicks, General Mills
• Engaging with Massive Audiences — Suraya Bliss and Dave Tovar, Walmart
• Collaboration 2.0 — Heather Oldani and Steve Wilson, McDonald’s
• Zero to 60: Ford’s Social Media Story — Scott Monty, Ford
• Marketplace 4.0 at CME Group — Allan Schoenberg, CME Group
• Social Media at Progressive — Matthew Lehman, Progressive
• Social Media for the Analytic Marketer — Sean Cheyney, AccuQuote
• Mayo Clinic Social Media Update: Growth and New Applications — Lee Aase, Mayo Clinic

BlogWell San Francisco | 6/23/09:

• Blending Community and E-Commerce – Lionel Menchaca, Dell
• Harvesting the Low-Hanging Fruit of Internal Social Media Channels – Hilary Weber, Kaiser Permanente
• Vibrant Communities Fuel SAP’s Customer-Focused Ecosystem – Mark Yolton, SAP
• How Cisco Engages Customers, Partners, and Press with Social Media – Jeanette Gibson, Cisco
• Social Media Engagement During a Financial Crisis – Joel Nathanson, Wells Fargo
• Winning With Social Media – Kira Wampler, Intuit
• Connecting On and Offline Using Social Media – Josh Karpf, PepsiCo
• Connecting With Influential Moms Online – David Witt, General Mills

BlogWell New York | 4/29/09:

• Listening in the Social Media Era – Nestor Portillo, Microsoft
• Telling Our Story – Sean Gannon & Megan Parker, General Electric
• How Nokia is Connecting People with Social Media – Molly Schonthal, Nokia
• Social Collaboration – Together We Tell Better Stories – Rhonda Lowry, Turner Broadcasting System
• Honesty is the Best Policy: Best Practices for Disclosure in Social Media – Andy Sernovitz, GasPedal
• How Tyson Foods Uses Social Media to Build Community Around the Issue of Hunger – Ed Nicholson, Tyson Foods
• Using Social Media to Break Down Walls – Larry Blumenthal, Robert Wood Johnson Foundation
• Coca-Cola: Sharing What Matters – Adam Brown, Coca-Cola
• Social Media in a Highly Regulated Industry – Marc Monseau, Johnson & Johnson

BlogWell Chicago | 1/22/09:

• The Digital Orange Apron: The Impact of Social Media for The Home Depot – Nick Ayres, The Home Depot
• Mayo Clinic’s Natural Progression to Social Media – Lee Aase, Mayo Clinic
• Marketing in the Age of Social Media – Examples from Procter & Gamble – Stan Joosten, Procter & Gamble
• Always Ready… and Online: How The U.S. Coast Guard Puts Social Media to Work – Commander Ron LaBrec, US Coast Guard
• Honesty is the Best Policy: Best Practices for Disclosure in Social Media – Andy Sernovitz, GasPedal
• Social Media on a Shoestring: How Sharpie Engages and Grows Community in a Tight Economy – Susan Wassel, Sharpie
• Getting Started in Social Media Without Freaking Out Legal, Leadership, or Liability Teams in Your Organization – Lizzie Schreier, Allstate
• Molson and Social Media: Exploring, Innovating, Communicating – Adam Moffat, Molson
• I Got People (Online): How H&R Block Connects by Using Social Media – Paula Drum, H&R Block

BlogWell San Jose | 10/28/08:

• Why Vlogging is Better than Blogging – John Earnhardt, Cisco Systems
• Graco’s Strategic Approach to Social Media – Lindsay Lebresco, Graco
• From Grass Roots to Global Scale: The Four Phases of Social Media at Intel – Ken Kaplan, Intel
• You Can Do It. We Can (Still) Help: The Impact of Social Media for The Home Depot – Nick Ayres, The Home Depot
• Social Media Monitoring – Debbie Curtis-Magley, UPS
• Making Your Corporate Blog Work for Your Brand, Not Against It – Hilary Weber, Kaiser Permanente
• Connect and Share With 200 Million of Your Closest Friends – Jessica Fredrickson, Suraya Bliss & John Andrews, Walmart
• Disclosure Discussion – Andy Sernovitz, GasPedal