At our BlogWell conferences, SocialMedia.org members share case studies on how they’re making social media work at their companies. Here’s the complete list of presentations from past events:
BlogWell Atlanta | 11/8/11:
- Slow and Steady Wins the Race — Meg Fligg, Georgia-Pacific
- Social Media Monitoring — Natalie Johnson, The Coca-Cola Company
- Bringing Our Culture to Life in Social Media — Tia Robinson, The Home Depot
- Blogs: Changing the Perception from Risk to Reward — Colleen Swanger, NCR Corporation
- The DriVen Class — Chase Fritchle, Justin Gillmar, & Laura Dagys, DeVry University
- MimioConnect: Branded Community for Educators — Bert DuMars, Newell Rubbermaid
- Lessons in Social Media Customer Service — Debbie Curtis-Magley, UPS
- Engaging Solo Cup Customers on Facebook — Angie Gorman & Mark Baxter, Solo Cup Company
BlogWell Seattle | 8/9/11:
- Social Media at the Paris Air Show — Bernard Choi, Boeing
- Going Digital to Get to First Trial — Chris Obray, Cargill
- Project REV — Nathan Eide, Deluxe Corporation
- Listen Before You Leap — Michelle Jung and Dawn Shrum, Itron
- Going Local — Jordan Williams, REI
- Co-Creating with Consumers — Greg Piche, The Clorox Company
- Hitting the High Seas of Social Media — Barbara Liss, Quaker Oats
- Influencing the Influencers — Nestor Portillo, Microsoft
BlogWell San Francisco | 6/20/11:
- Building a Social Media Network to Drive Fantastic Customer Service — Vince Golla, Kaiser Permanente
- 8 Years In: Elements of a Maturing Practice — Mark Yolton, SAP
- Inside Out: How Private Communities Catalyzed Our Social Media Efforts — Nick Ayres, InterContinental Hotels Group
- Hot Wheels’ Record Breaking Stunt — Betsy Burkett and Gretchen de Castellane, Mattel
- Organizing for Improved Customer Engagement via Social Media — Maria Poveromo and Jennifer Kremer, Adobe
- Listening, Learning, and Changing — Becky Brown, Intel
- Using LinkedIn to Target Decision Makers — Jeordan Legon, Chevron
- Building and Engaging the Community — Jennifer Dominiquini, Sears Holdings Corporation
BlogWell DC | 5/4/11:
- Keeping Your Reputation Afloat When Crisis Comes in Waves — David Werner, U.S. Navy
- Conference “Live”: A Conference Experience for the Web — Todd Carpenter, National Association of REALTORS
- Using Social Media to Increase Brand Engagement, Identify Insights, and Inform Business Decisions — Genevieve Mazzeo, ConAgra Foods
- Using Social Media to Assist Taxpayers — Jan Deneroff, Internal Revenue Service
- Re-energizing Traditional Marketing with Social Media — Rachael Rensink & Jerry Fletcher, Delta Air Lines
- The Power of Real-Time Engagement: TV & Beyond — Amber Harris and Gayle Weiswasser, Discovery Communications
- How We Made Charity Cooler Than Justin Bieber — Glenna DeRoy, USA TODAY
- Using Social Media for Recruiting Talent — Heather Polivka, UnitedHealth Group
BlogWell New York | 3/29/11:
- How Facebook Led the Cooking Channel Launch — Jeffery Kissinger, Scripps Networks
- Members Project — Pepper Roukas, American Express
- Building Our Online Presence — Amy Paquette, Cisco Systems
- Using Social Media for Change Management — Lisa Thurber, Walmart
- The Great Community Race — Susan Via and Lorie Robinson, Sabre Holdings
- Building a Global Social Media Center of Excellence — Mia Dand, Hewlett-Packard
- Focusing Social Site Efforts on Customer Experience — Jennifer Love, H&R Block
- The ABC’s of Corporate Blogging — Ivy Li & Tyler Reed, Scholastic
BlogWell Austin | 2/2/11:
- Social Media Defense: Protecting Your Brand When It’s Under Attack — Debbie Curtis-Magley, UPS
- Donations Instead of Deals — Jordan Williams, REI
- Inside Out: How Private Communities Catalyzed Our Social Media Efforts — Nick Ayres, InterContinental Hotels Group
- Winning in the Social Media Space — Adam Brown, Dell
- Spinning a Social Web — Aimee Kalnoskas, Texas Instruments
- How We Developed Our Global Social Listening Strategy — Jeff Cole, Kellogg Company
- How BlackBerry is Connecting with Customers Online for Support — Michelle Kostya, Research In Motion
- How to Leverage Social Media to Build Brand Advocacy — Kimberley Gardiner, Toyota
BlogWell Philadelphia | 11/9/10:
- Using “Reporters” to Energize a Corporate Event — Brian Ellefritz, SAP
- Transforming Scholastic Book Clubs Customers into Brand Ambassadors — Ivy Li & Morgan Baden, Scholastic
- Engagement in a Highly Regulated Environment — Marc Monseau, Johnson & Johnson
- The Power of Social — Jonathan Haley, BlackRock
- Using Social Media to Supercharge Shark Week — Amber Harris & Gayle Weiswasser, Discovery Communications
- S’mores “Snacktivity” Suite — Anna Lingeris, The Hershey Company
- Social Media Playbook: Practical Guidance for Colleagues — Kate Bird, Pfizer
- Lessons in BtoB Community Building — Leah Patterson, SunGard
- Social Media Ethics Briefing: Staying Out of Trouble — Andy Sernovitz, SocialMedia.org
BlogWell Chicago | 8/11/10:
- How Oreo Learned to Fish Where the Fish Are — Beth Reilly, Kraft Foods
- From Financial Currency to Social Currency — Allan Schoenberg, CME Group
- Making the Most Out of Facebook for Brands — Stephen Strong and Brandy Ruff, Alberto Culver
- Chevron Pulse Report: The State of Online Conversations About Energy Issues — Robert Raines, Chevron
- Using Social media to Avert a Crisis — Joe LaMuraglia, General Motors
- Finding the “Voice of McDonald’s” — Joe Curry, McDonald’s
- Engaging Consumers in a House of Brands — Brian Snyder and Scott Spiegel, Whirlpool
- Social Media Ethics Briefing: Staying Out of Trouble — Andy Sernovitz, SocialMedia.org
BlogWell Seattle | 5/5/2010
- Powering Product Launches, Building a Sense of Community, and More — Alexandra Wheeler, Starbucks
- Content is King — Kenny Rowe, ExOfficio
- Obi-Wan and Boeing — Todd Blecher, Boeing
- From Student to World Class — Rod Brooks, PEMCO
- The Microsoft Experience — Nestor Portillo, Microsoft
- Social Media Communications at Nokia — Molly Schonthal, Nokia
- Activating Social Media at Xerox — Duane Schulz, Xerox
- From Pioneering to Practice — Bryan Rhoads, Intel
BlogWell Cincinnati | 4/7/10:
- The Power of Blackouts — Michelle Pearson & Lisa Hoffmann, Duke Energy
- Listening and Engaging 2.0 — Lionel Menchaca, Dell
- Social Media Engagement for Cause Branding and Community Building — Ed Nicholson, Tyson Foods
- Social Media for Beauty Brands — Anitra Marsh, Procter & Gamble
- Social Media and the Enterprise: Making Love Out of Nothing at All — Blair Klein, AT&T
- Reaching Influencers in Social Media — David Witt, General Mills
- Implementing a Global Social Media Strategy — Shannon McDowell, Hilton Worldwide
- Social Media’s Role in Product Recalls — Kelly Voelker, Graco
BlogWell San Diego | 2/16/10:
- Social Media Integration and Strategy — Scott McIlnay, U.S. Navy
- Getting Started in Social Media — Joyce Munoz, Avery Dennison
- The Social Media Balancing Act — Kelly Thul, State Farm Insurance
- It Is Brain Surgery — Michelle Van Valkenburg, Community Medical Centers
- Building Community in a Digital World — Rhonda Crawford, USAA
- Turbo Tax and Social Media — Christine Morrison, TurboTax
- Gaming Mechanics in Social Networks — Greg Piche, Clorox
- Building Meaningful Customer Engagement – Alexandra Wheeler & Matthew Guiste, Starbucks
BlogWell Atlanta | 11/10/09:
- Social Media from a Multi-Brand Perspective — Bert DuMars, Newell Rubbermaid
- Succeeding in Social Media Initiatives — Yann Gourvannec, Orange Business Services
- Building Social Media from Within — Valeria Maltoni, SunGard
- Embracing a Social Media Culture — Stephanie Moritz, ConAgra Foods
- A Thriving Media Company in the Social Media Era — Seth Miller, Turner Broadcasting System
- Our Social Media Road Trip — Nick Ayres & Sarah Molinari, The Home Depot
- Protecting Your Brand Through Social Media — Debbie Curtis-Magley, UPS
- The Creation of Expedition 206 — Adam Brown, The Coca-Cola Company
BlogWell Minneapolis | 8/13/09:
- General Mills Goes Social — Mark Addicks, General Mills
- Engaging with Massive Audiences — Suraya Bliss and Dave Tovar, Walmart
- Collaboration 2.0 — Heather Oldani and Steve Wilson, McDonald’s
- Zero to 60: Ford’s Social Media Story — Scott Monty, Ford
- Marketplace 4.0 at CME Group — Allan Schoenberg, CME Group
- Social Media at Progressive — Matthew Lehman, Progressive
- Social Media for the Analytic Marketer — Sean Cheyney, AccuQuote
- Mayo Clinic Social Media Update: Growth and New Applications — Lee Aase, Mayo Clinic
BlogWell San Francisco | 6/23/09:
- Blending Community and E-Commerce – Lionel Menchaca, Dell
- Harvesting the Low-Hanging Fruit of Internal Social Media Channels – Hilary Weber, Kaiser Permanente
- Vibrant Communities Fuel SAP’s Customer-Focused Ecosystem – Mark Yolton, SAP
- How Cisco Engages Customers, Partners, and Press with Social Media – Jeanette Gibson, Cisco
- Social Media Engagement During a Financial Crisis – Joel Nathanson, Wells Fargo
- Winning With Social Media – Kira Wampler, Intuit
- Connecting On and Offline Using Social Media – Josh Karpf, PepsiCo
- Connecting With Influential Moms Online – David Witt, General Mills
BlogWell New York | 4/29/09:
- Listening in the Social Media Era – Nestor Portillo, Microsoft
- Telling Our Story – Sean Gannon & Megan Parker, General Electric
- How Nokia is Connecting People with Social Media – Molly Schonthal, Nokia
- Social Collaboration – Together We Tell Better Stories – Rhonda Lowry, Turner Broadcasting System
- Honesty is the Best Policy: Best Practices for Disclosure in Social Media – Andy Sernovitz, GasPedal
- How Tyson Foods Uses Social Media to Build Community Around the Issue of Hunger – Ed Nicholson, Tyson Foods
- Using Social Media to Break Down Walls – Larry Blumenthal, Robert Wood Johnson Foundation
- Coca-Cola: Sharing What Matters – Adam Brown, The Coca-Cola Company
- Social Media in a Highly Regulated Industry – Marc Monseau, Johnson & Johnson
BlogWell Chicago | 1/22/09:
- The Digital Orange Apron: The Impact of Social Media for The Home Depot – Nick Ayres, The Home Depot
- Mayo Clinic’s Natural Progression to Social Media – Lee Aase, Mayo Clinic
- Marketing in the Age of Social Media – Examples from Procter & Gamble – Stan Joosten, Procter & Gamble
- Always Ready… and Online: How The U.S. Coast Guard Puts Social Media to Work – Commander Ron LaBrec, US Coast Guard
- Honesty is the Best Policy: Best Practices for Disclosure in Social Media – Andy Sernovitz, GasPedal
- Social Media on a Shoestring: How Sharpie Engages and Grows Community in a Tight Economy – Susan Wassel, Sharpie
- Getting Started in Social Media Without Freaking Out Legal, Leadership, or Liability Teams in Your Organization – Lizzie Schreier, Allstate
- Molson and Social Media: Exploring, Innovating, Communicating – Adam Moffat, Molson
- I Got People (Online): How H&R Block Connects by Using Social Media – Paula Drum, H&R Block
BlogWell San Jose | 10/28/08:
- Why Vlogging is Better than Blogging – John Earnhardt, Cisco
- Graco’s Strategic Approach to Social Media – Lindsay Lebresco, Graco
- From Grass Roots to Global Scale: The Four Phases of Social Media at Intel – Ken Kaplan, Intel
- You Can Do It. We Can (Still) Help: The Impact of Social Media for The Home Depot – Nick Ayres, The Home Depot
- Social Media Monitoring – Debbie Curtis-Magley, UPS
- Making Your Corporate Blog Work for Your Brand, Not Against It – Hilary Weber, Kaiser Permanente
- Connect and Share With 200 Million of Your Closest Friends – Jessica Fredrickson, Suraya Bliss & John Andrews, Walmart
- Disclosure Discussion – Andy Sernovitz, GasPedal
