Live Discussions, Immediate Answers

Social Media Business Council members regularly discuss, collaborate, and share best practices on current issues facing social media leaders at large enterprises. Here’s a brief highlight of recent discussions:

Live Member Call Discussions:

• GE: Sharing the strategy behind GEreports.com
• Procter & Gamble on dealing with negative detractors
• Newell Rubbermaid: Managing multiple brands that blog
• Wells Fargo on managing your online reputation
• Dell: Proactive blogger relations
• GM: How we’re responding to the bankruptcy news
• Intel and SAP on social media training for employees
• …and about 50 more

Big Question Conversations:

• How are you organized – PR vs. social media?
• How do you handle negative comments?
• What do you do when your blogger leaves?
• What is the process for setting up a blog or community with franchisees?
• …and about 50 more

Best Practices Projects:

• Metrics and the ROI of Blogging
• Disclosure Policy Toolkit
• Benchmarks Survey

In-Depth, In-Person Collaboration:

• Building buy-in for corporate social media (January 22, 2008, Orlando)
• ROI: Proving the business case for social media (June 12, 2008, Chicago)
• Disclosure best practices (October 29, 2008, San Jose)
• Social media for social good (April 30, 2009, New York)
• Developing social media policies for employees (June 24, 2009, San Francisco)

Private, In-Person Conversations:

• Seth Godin
• Guy Kawasaki
• Emanuel Rosen
• Craig Newmark

BlogWell: How Big Brands Use Social Media:

San Francisco, June 23, 2009

BlogWell San Francisco featured speakers from Dell, Kaiser Permanente, SAP, Cisco, Intuit, PepsiCo, Wells Fargo, and General Mills. Topics included how to use social media to engage on a daily basis, how to connect with influential talkers online, using communities to deliver extraordinary customer experiences, launching an engagement program amidst a crisis, using social media internally, using social media to collaborate with customers, driving traffic to blogs and communities away from corporate sites, and integrating new media such as FriendFeed and Twitter into campaigns.

New York, April 29, 2009

BlogWell New York featured speakers from Microsoft, General Electric, Nokia, Turner Broadcasting System, Tyson Foods, Robert Wood Johnson Foundation, Coca-Cola, and Johnson & Johnson. Themes included how to engage influencers, taking your story straight to the people who care, using social media tools and trends to change how we work, delivering better experiences for audiences, and how together, we all tell better stories.

Chicago, January 22, 2009

BlogWell Chicago featured speakers from The Home Depot, Mayo Clinic, Procter & Gamble, US Coast Guard, Sharpie, Allstate, Molson, and H&R Block. Themes included how to engage in social media without freaking out the legal department, growing online communities, government use of social media, and how to promote word of mouth online.

San Jose, October 28, 2008

BlogWell San Jose featured case study presentations from Cisco, Graco, Intel, The Home Depot, UPS, Wells Fargo, Kaiser Permanente, and Walmart. Themes included using video blogging (vlogging), empowering employees to use social media, social media monitoring, and managing large communities.