We’re people like you

We’re genuine and generous social media leaders at the world’s greatest brands. We’re not vendors, consultants, or agency reps. We’re senior executives figuring out how to make social media work at our companies.

We’re your missing piece

You’ve already got research, trade associations, vendors, and agencies — but what you’re missing is the been-there, done-that experience from peers. People like you. With real answers. All without ever trying to sell you anything.

You’re going to love this

  1. Fast answers, real-time collaboration
  2. Big business, brands-only community
  3. An internal focus on your company, not campaigns


  • We’re an instant advisory board of the heads of social media at the world’s biggest brands

    Our members are the senior-most executives of their social media teams. We’re the people leading social media at brands like Boeing, P&G, McDonald’s, Toyota, General Mills, and Coca-Cola. We’re the doers. We’re people like you.

    In ways both big and small, we’re changing how our companies interact with the world. We’re all about fast answers, real-time collaboration, and a focus on building sustainable social media programs — not one-off campaigns.

    Learn more about our amazing members ›


  • We’re here to help you become a
    successful social media leader

    You need a place where you can share with experienced executives who understand both the internal and external challenges you’re facing. You need a generous, vendor-free group of peers who do what you do — and want to help.

    You’ve already got the research, trade associations, vendors, and agencies — but what you’re missing is the been-there, done-that experience from peers. We’re the group who can give you instant answers and actionable advice on the toughest questions — and all without a bill or bias.

    Learn more about what we do ›


  • You’ll love how efficient and simple membership is

    Our members are busy executives. Nobody has time for more meetings, more committees, or more work — so we avoid all that. We make it easy for you to ask questions, get answers, share experiences, and collaborate with smart people — and then we get out of the way.

    In as little as 30 minutes using your cell phone from an airport gate, you can post a question, share a tip, dial in to a call, and be on your way.

    Learn more about how our community works ›